Insights

Global Expansion CrossFit has established a widespread presence with around 12,000 affiliated gyms across over 150 countries, indicating significant international growth opportunities and potential markets for related fitness, health, and wellness products or services.

Diverse Audience Engagement Recent initiatives like inclusive fitness for older adults and bold marketing campaigns suggest a focus on broad demographic engagement, opening avenues to develop specialized programs, equipment, or digital solutions tailored to diverse age groups and fitness levels.

Digital and Tech Stack Utilization of robust digital tools such as Amazon CloudFront, Stripe, and Jira highlights an investment in technology infrastructure, presenting opportunities for partnerships in fitness tech, data management, subscription services, or e-commerce solutions.

Brand Innovation Launch of provocative branding with slogans like 'F*ck the Quick Fix' indicates a bold approach to market differentiation, creating potential for collaboration in marketing campaigns, branded merchandise, or content marketing to amplify the brand’s edgy identity.

Industry Growth and Collaboration Participation in high-profile industry events and summits demonstrates active engagement in the fitness ecosystem, offering prospects for strategic partnerships with brands, apparel companies, or technology providers aiming to align with a prominent, globally recognized fitness leader.

CrossFit Tech Stack

CrossFit uses 8 technology products and services including Amazon CloudFront, Segment, Figma, and more. Explore CrossFit's tech stack below.

  • Amazon CloudFront
    Content Delivery Network
  • Segment
    Customer Data Platforms
  • Figma
    Design
  • Mailchimp
    Email
  • Bunny Fonts
    Font Scripts
  • Atlassian Jira
    Issue Trackers
  • DataTables
    Javascript Libraries
  • Stripe
    Payment Processing

CrossFit's Email Address Formats

CrossFit uses at least 2 format(s):
CrossFit Email FormatsExamplePercentage
First.Last@crossfit.comJohn.Doe@crossfit.com
66%
First@crossfit.comJohn@crossfit.com
29%
Last@crossfit.comDoe@crossfit.com
3%
FLast@crossfit.comJDoe@crossfit.com
2%
First.Last@crossfitgames.comJohn.Doe@crossfitgames.com
100%

Frequently Asked Questions

Where is CrossFit's headquarters located?

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CrossFit's main headquarters is located at 2617 Broadway Boulder, Colorado 80304 United States. The company has employees across 6 continents, including North AmericaEuropeSouth America.

What is CrossFit's phone number?

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You can contact CrossFit's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CrossFit's official website and social media links?

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CrossFit's official website is crossfit.com and has social profiles on LinkedIn.

How much revenue does CrossFit generate?

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As of February 2026, CrossFit's annual revenue is estimated to be $5B.

What is CrossFit's SIC code NAICS code?

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CrossFit's SIC code is 7991 - Physical Fitness Facilities NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does CrossFit have currently?

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As of February 2026, CrossFit has approximately 978 employees across 6 continents, including North AmericaEuropeSouth America. Key team members include Coo / Innovation Manager: A. S.Chief Financial Officer: A. W.Chief Analytics Officer: R. O.. Explore CrossFit's employee directory with LeadIQ.

What industry does CrossFit belong to?

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CrossFit operates in the Wellness and Fitness Services industry.

What technology does CrossFit use?

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CrossFit's tech stack includes Amazon CloudFrontSegmentFigmaMailchimpBunny FontsAtlassian JiraDataTablesStripe.

What is CrossFit's email format?

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CrossFit's email format typically follows the pattern of First.Last@crossfit.com. Find more CrossFit email formats with LeadIQ.

When was CrossFit founded?

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CrossFit was founded in 2000.

CrossFit

Wellness and Fitness ServicesColorado, United States501-1000 Employees

CrossFit is a branded fitness regimen that involves constantly varied functional movements performed at high intensity. The method was developed by Greg Glassman, who founded CrossFit with Lauren Jenai in 2000, with CrossFit its registered trademark. The company forms what has been described as the biggest fitness chain in the world, with around 12,000 affiliated gyms in over 150 countries as of 2022, under half of which are located in the United States.
CrossFit is promoted as both a physical exercise philosophy and a competitive fitness sport, incorporating elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, kettlebell lifting, calisthenics, strongman, and other exercises. It is practiced by members in CrossFit-affiliated and by individuals who complete daily workouts (otherwise known as "WODs" or "Workouts of the Day").
CrossFit has been criticized for causing more injuries than other sporting activities such as traditional weightlifting; however, an article in the Journal of Sports Rehabilitation found that “the risk of injury from participation in CrossFit is comparable to or lower than some common forms of exercise or strength training”.

Section iconCompany Overview

Headquarters
2617 Broadway Boulder, Colorado 80304 United States
Phone number
SIC Code
7991 - Physical Fitness Facilities
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2000
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    CrossFit's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    CrossFit's revenue is estimated to be in the range of $100M$250M

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