Insights

Global Expansion Opportunities With approximately 12,000 affiliated gyms across over 150 countries, CrossFit demonstrates significant international reach and growth potential. There are opportunities to introduce new fitness technologies, apparel, or supplements to a diverse, global audience seeking high-intensity training environments.

Growing Leadership Transition The upcoming leadership change with Bruce Edwards taking over as CEO presents a strategic window to offer executive coaching, management consulting, or innovative fitness solutions tailored to navigate organizational growth and market positioning during transition periods.

Partnership and Sponsorships CrossFit's recent collaborations, such as the licensing partnership with XENOM and participation in high-profile events like Rogue Invitational, highlight a platform for sponsorship opportunities, branded gear, and targeted marketing campaigns aimed at the competitive athlete demographic.

Market Positioning and Branding The bold branding message 'F*ck the Quick Fix' signals a focus on authentic, results-driven fitness, opening avenues for marketing agencies and brands to develop campaigns emphasizing long-term health collaborations, fitness apparel, or nutritional products aligned with CrossFit’s philosophy.

Technological Engagement CrossFit’s use of diverse technology stacks like Amazon CloudFront, Stripe, and data management tools presents opportunities to offer innovative digital solutions, fitness tracking integrations, or member engagement platforms that enhance the user experience across its extensive network of affiliates.

CrossFit Tech Stack

CrossFit uses 8 technology products and services including CompTIA Security+, Amazon S3, NoSQL, and more. Explore CrossFit's tech stack below.

  • CompTIA Security+
    Certificates
  • Amazon S3
    Content Delivery Network
  • NoSQL
    Database
  • BigCommerce
    E-commerce Platforms
  • Cirrus Insight
    Email Tracking
  • Playwright
    Frameworks And Libraries
  • jQuery
    Javascript Libraries
  • UNIX
    Operating Systems

CrossFit's Email Address Formats

CrossFit uses at least 2 format(s):
CrossFit Email FormatsExamplePercentage
First.Last@crossfit.comJohn.Doe@crossfit.com
66%
First@crossfit.comJohn@crossfit.com
29%
Last@crossfit.comDoe@crossfit.com
3%
FLast@crossfit.comJDoe@crossfit.com
2%
First.Last@crossfitgames.comJohn.Doe@crossfitgames.com
100%

Frequently Asked Questions

Where is CrossFit's headquarters located?

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CrossFit's main headquarters is located at 2617 Broadway Boulder, Colorado 80304 United States. The company has employees across 6 continents, including North AmericaEuropeSouth America.

What is CrossFit's phone number?

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You can contact CrossFit's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CrossFit's official website and social media links?

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CrossFit's official website is crossfit.com and has social profiles on LinkedIn.

What is CrossFit's NAICS code?

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CrossFit's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does CrossFit have currently?

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As of May 2026, CrossFit has approximately 1K employees across 6 continents, including North AmericaEuropeSouth America. Key team members include Coo / Innovation Manager: A. S.Chief Financial Officer: A. W.Chief Analytics Officer: R. O.. Explore CrossFit's employee directory with LeadIQ.

What industry does CrossFit belong to?

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CrossFit operates in the Wellness and Fitness Services industry.

What technology does CrossFit use?

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CrossFit's tech stack includes CompTIA Security+Amazon S3NoSQLBigCommerceCirrus InsightPlaywrightjQueryUNIX.

What is CrossFit's email format?

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CrossFit's email format typically follows the pattern of First.Last@crossfit.com. Find more CrossFit email formats with LeadIQ.

When was CrossFit founded?

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CrossFit was founded in 2000.

CrossFit

Wellness and Fitness ServicesColorado, United States1001-5000 Employees

CrossFit is a branded fitness regimen that involves constantly varied functional movements performed at high intensity. The method was developed by Greg Glassman, who founded CrossFit with Lauren Jenai in 2000, with CrossFit its registered trademark. The company forms what has been described as the biggest fitness chain in the world, with around 12,000 affiliated gyms in over 150 countries as of 2022, under half of which are located in the United States.
CrossFit is promoted as both a physical exercise philosophy and a competitive fitness sport, incorporating elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, kettlebell lifting, calisthenics, strongman, and other exercises. It is practiced by members in CrossFit-affiliated and by individuals who complete daily workouts (otherwise known as "WODs" or "Workouts of the Day").
CrossFit has been criticized for causing more injuries than other sporting activities such as traditional weightlifting; however, an article in the Journal of Sports Rehabilitation found that “the risk of injury from participation in CrossFit is comparable to or lower than some common forms of exercise or strength training”.

Section iconCompany Overview

Headquarters
2617 Broadway Boulder, Colorado 80304 United States
Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2000
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    CrossFit's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    CrossFit's revenue is estimated to be in the range of $100M$250M

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