Insights

Expanding Global Reach CrossFit's presence in over 150 countries with around 12,000 affiliated gyms presents a significant opportunity for tailored equipment and digital solutions to support international expansion and enhance member engagement.

Innovative Marketing The recent launch of a bold marketing campaign with slogans like 'F*ck the Quick Fix' indicates a willingness to adopt edgy branding strategies, opening doors for cutting-edge advertising platforms and creative partnership opportunities.

Diverse Demographic Engagement CrossFit's commitment to inclusive fitness across age groups, including seniors in their 50s and beyond, suggests potential for specialty fitness tech, age-specific apparel, and wellness programs targeting multi-generational customer bases.

New Facility Openings Recent openings in locations such as Melbourne highlight growth prospects for franchise management solutions, real estate services, and local marketing partnerships to support new gym launches worldwide.

Industry Collaboration Active participation in high-profile events like Rogue Invitational and CrossFit Open indicates opportunities to collaborate on event sponsorships, branded merchandizing, and tech solutions for live event experiences and athlete support.

CrossFit Tech Stack

CrossFit uses 8 technology products and services including Amazon CloudFront, Segment, Figma, and more. Explore CrossFit's tech stack below.

  • Amazon CloudFront
    Content Delivery Network
  • Segment
    Customer Data Platforms
  • Figma
    Design
  • Mailchimp
    Email
  • Bunny Fonts
    Font Scripts
  • Atlassian Jira
    Issue Trackers
  • DataTables
    Javascript Libraries
  • Stripe
    Payment Processing

CrossFit's Email Address Formats

CrossFit uses at least 2 format(s):
CrossFit Email FormatsExamplePercentage
First.Last@crossfit.comJohn.Doe@crossfit.com
66%
First@crossfit.comJohn@crossfit.com
29%
Last@crossfit.comDoe@crossfit.com
3%
FLast@crossfit.comJDoe@crossfit.com
2%
First.Last@crossfitgames.comJohn.Doe@crossfitgames.com
100%

Frequently Asked Questions

What is CrossFit's phone number?

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You can contact CrossFit's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CrossFit's official website and social media links?

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CrossFit's official website is crossfit.com and has social profiles on LinkedIn.

How much revenue does CrossFit generate?

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As of December 2025, CrossFit's annual revenue is estimated to be $5B.

What is CrossFit's SIC code NAICS code?

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CrossFit's SIC code is 7991 - Physical Fitness Facilities NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does CrossFit have currently?

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As of December 2025, CrossFit has approximately 10K employees across 6 continents, including North AmericaEuropeSouth America. Key team members include Coo / Innovation Manager: A. S.Chief Financial Officer: A. W.Chief Analytics Officer: R. O.. Explore CrossFit's employee directory with LeadIQ.

What industry does CrossFit belong to?

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CrossFit operates in the Wellness and Fitness Services industry.

What technology does CrossFit use?

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CrossFit's tech stack includes Amazon CloudFrontSegmentFigmaMailchimpBunny FontsAtlassian JiraDataTablesStripe.

What is CrossFit's email format?

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CrossFit's email format typically follows the pattern of First.Last@crossfit.com. Find more CrossFit email formats with LeadIQ.

When was CrossFit founded?

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CrossFit was founded in 2000.

CrossFit

Wellness and Fitness ServicesColorado, United States10001+ Employees

CrossFit is a branded fitness regimen that involves constantly varied functional movements performed at high intensity. The method was developed by Greg Glassman, who founded CrossFit with Lauren Jenai in 2000, with CrossFit its registered trademark. The company forms what has been described as the biggest fitness chain in the world, with around 12,000 affiliated gyms in over 150 countries as of 2022, under half of which are located in the United States.
CrossFit is promoted as both a physical exercise philosophy and a competitive fitness sport, incorporating elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, kettlebell lifting, calisthenics, strongman, and other exercises. It is practiced by members in CrossFit-affiliated and by individuals who complete daily workouts (otherwise known as "WODs" or "Workouts of the Day").
CrossFit has been criticized for causing more injuries than other sporting activities such as traditional weightlifting; however, an article in the Journal of Sports Rehabilitation found that “the risk of injury from participation in CrossFit is comparable to or lower than some common forms of exercise or strength training”.

Section iconCompany Overview

Phone number
SIC Code
7991 - Physical Fitness Facilities
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2000
Employees
10001+

Section iconFunding & Financials

  • $50M$100M

    CrossFit's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    CrossFit's revenue is estimated to be in the range of $50M$100M

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