Insights

Global Reach Expansion CrossFit's extensive network of around 12,000 affiliated gyms across over 150 countries presents significant opportunities for enterprise-level partnerships, franchising collaborations, and international equipment or apparel suppliers seeking to tap into a diverse global fitness community.

Diverse Demographic Engagement The company's focus on inclusivity, demonstrated by its recent event promoting fitness across all age groups including seniors, opens doors for targeted marketing and specialized training programs, wellness tech solutions, and tailored health supplement partnerships.

Brand Reinforcement Initiatives With a bold rebranding campaign like 'F*ck the Quick Fix' and active participation in major industry events such as Rogue Invitational and ATN Innovation Summit, CrossFit is positioned to strengthen its market differentiation and attract corporate sponsorships and fitness brands aligned with its transformative messaging.

Technological Adoption Utilizing a robust tech stack including cloud platforms, analytics tools, and digital marketing channels, CrossFit offers opportunities for innovative technology providers to integrate with their ecosystem, enhancing workout tracking, user engagement, and operational efficiencies.

Financial and Growth Potential With a revenue range of fifty to one hundred million dollars and a sizable global footprint, CrossFit presents lucrative prospects for investment firms, fitness technology companies, and health product brands aiming to scale within the competitive wellness industry and capitalize on the growing popularity of high-intensity fitness paradigms.

CrossFit Tech Stack

CrossFit uses 8 technology products and services including Amazon CloudFront, Segment, Figma, and more. Explore CrossFit's tech stack below.

  • Amazon CloudFront
    Content Delivery Network
  • Segment
    Customer Data Platforms
  • Figma
    Design
  • Mailchimp
    Email
  • Bunny Fonts
    Font Scripts
  • Atlassian Jira
    Issue Trackers
  • DataTables
    Javascript Libraries
  • Stripe
    Payment Processing

CrossFit's Email Address Formats

CrossFit uses at least 2 format(s):
CrossFit Email FormatsExamplePercentage
First.Last@crossfit.comJohn.Doe@crossfit.com
66%
First@crossfit.comJohn@crossfit.com
29%
Last@crossfit.comDoe@crossfit.com
3%
FLast@crossfit.comJDoe@crossfit.com
2%
First.Last@crossfitgames.comJohn.Doe@crossfitgames.com
100%

Frequently Asked Questions

Where is CrossFit's headquarters located?

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CrossFit's main headquarters is located at 2617 Broadway, Boulder, Colorado 80304, US. The company has employees across 6 continents, including North AmericaEuropeSouth America.

What is CrossFit's phone number?

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You can contact CrossFit's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CrossFit's official website and social media links?

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CrossFit's official website is crossfit.com and has social profiles on LinkedIn.

How much revenue does CrossFit generate?

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As of October 2025, CrossFit's annual revenue is estimated to be $5B.

What is CrossFit's SIC code NAICS code?

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CrossFit's SIC code is 7991 - Physical Fitness Facilities NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does CrossFit have currently?

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As of October 2025, CrossFit has approximately 10K employees across 6 continents, including North AmericaEuropeSouth America. Key team members include Chief Financial Officer: A. W.Chief Analytics Officer: R. O.Chief Of Staff: P. J.. Explore CrossFit's employee directory with LeadIQ.

What industry does CrossFit belong to?

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CrossFit operates in the Wellness and Fitness Services industry.

What technology does CrossFit use?

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CrossFit's tech stack includes Amazon CloudFrontSegmentFigmaMailchimpBunny FontsAtlassian JiraDataTablesStripe.

What is CrossFit's email format?

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CrossFit's email format typically follows the pattern of First.Last@crossfit.com. Find more CrossFit email formats with LeadIQ.

When was CrossFit founded?

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CrossFit was founded in 2000.
CrossFit

CrossFit

Wellness and Fitness ServicesUnited States10001+ Employees

CrossFit is a branded fitness regimen that involves constantly varied functional movements performed at high intensity. The method was developed by Greg Glassman, who founded CrossFit with Lauren Jenai in 2000, with CrossFit its registered trademark. The company forms what has been described as the biggest fitness chain in the world, with around 12,000 affiliated gyms in over 150 countries as of 2022, under half of which are located in the United States.
CrossFit is promoted as both a physical exercise philosophy and a competitive fitness sport, incorporating elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, kettlebell lifting, calisthenics, strongman, and other exercises. It is practiced by members in CrossFit-affiliated and by individuals who complete daily workouts (otherwise known as "WODs" or "Workouts of the Day").
CrossFit has been criticized for causing more injuries than other sporting activities such as traditional weightlifting; however, an article in the Journal of Sports Rehabilitation found that “the risk of injury from participation in CrossFit is comparable to or lower than some common forms of exercise or strength training”.

Section iconCompany Overview

Headquarters
2617 Broadway, Boulder, Colorado 80304, US
Phone number
SIC Code
7991 - Physical Fitness Facilities
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2000
Employees
10001+

Section iconFunding & Financials

  • $50M$100M

    CrossFit's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    CrossFit's revenue is estimated to be in the range of $50M$100M

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