Insights

Growth opportunities CrossFit operates a vast global network with around 12,000 affiliated gyms across 150+ countries, presenting multiple expansion and partnership opportunities for training, technology, and loyalty programs targeting gym owners and members.

Affiliates network The launch of the CrossFit Affiliate Partner Network creates a channel to offer affiliate owners discounts, revenue-generating programs, and member acquisition initiatives, enabling B2B partnerships and co-marketing deals.

Digital stack CrossFit utilizes a modern tech stack (GitHub, Docker, Segment, MongoDB, Redis, Google Cloud, Zendesk), indicating openness to software solutions in community management, analytics, CRM, and modern cloud deployments for scaled operations.

Brand and events Recent positioning shifts and high-profile events like Rogue Invitational presence illustrate opportunities for sponsorships, media partnerships, and experiential marketing with CrossFit athletes and competitions.

Leadership change New CEO appointment signals strategic direction shifts and potential for renewed partner alignment, presenting a window for executive-level engagement and joint go-to-market initiatives.

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CrossFit Tech Stack

CrossFit uses 8 technology products and services including GitHub, Docker, Segment, and more. Explore CrossFit's tech stack below.

GitHub
Communication And Collaboration
Docker
Containerization
Segment
Customer Data Platforms
MongoDB
Database
Redis
Database
Zendesk
Documentation Tools
Google Cloud
Infrastructure As A Service
Mautic
Marketing Automation

Media & News

CrossFit's Email Address Formats

CrossFit uses at least 5 email formats:

CrossFit Email Formats	Example	Percentage
First.Last@crossfit.com	John.Doe@crossfit.com	67%
First@crossfit.com	John@crossfit.com	28%
Last@crossfit.com	Doe@crossfit.com	3%
FLast@crossfit.com	JDoe@crossfit.com	2%
First.Last@crossfitgames.com	John.Doe@crossfitgames.com	100%

Frequently Asked Questions

What is CrossFit's phone number?

You can contact CrossFit's main corporate office by phone at

+1-202-449-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CrossFit's official website and social media links?

CrossFit's official website is crossfit.com and has social profiles on LinkedIn.

How much revenue does CrossFit generate?

As of August 2026, CrossFit's annual revenue is estimated to be $100M - $250M.

What is CrossFit's NAICS code?

CrossFit's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does CrossFit have currently?

As of August 2026, CrossFit has approximately 1K employees across 6 continents, including North America, Europe and Asia. Key team members include Coo / Innovation Manager: A. S., Chief Financial Officer: A. W. and Chief Analytics Officer: R. O. Explore CrossFit's employee directory with LeadIQ.

What industry does CrossFit belong to?

CrossFit operates in the Wellness and Fitness Services industry.

What technology does CrossFit use?

CrossFit's tech stack includes GitHub, Docker, Segment, MongoDB, Redis, Zendesk, Google Cloud and Mautic.

What is CrossFit's email format?

CrossFit's email format typically follows the pattern of First.Last@crossfit.com. Find more CrossFit email formats with LeadIQ.

When was CrossFit founded?

CrossFit was founded in 2000.

CrossFit

Q: What is CrossFit's official website and social media links?

CrossFit's official website is crossfit.com. CrossFit has social profiles on LinkedIn.

Q: How many employees does CrossFit have currently?

CrossFit has approximately 1K employees.

Q: What technology does CrossFit use?

CrossFit's tech stack includes LogRhythm, Material Design Lite, Nginx, DataTables, UPS.

Q: What is CrossFit's NAICS code?

CrossFit's NAICS code is 71394 (Fitness and Recreational Sports Centers).

Wellness and Fitness ServicesColorado, United States1001-5000 Employees

CrossFit is a branded fitness regimen that centers on constantly varied, functional movements performed at high intensity. It was developed in 2000 by Greg Glassman and Lauren Jenai and operates under a registered trademark, with its base in Boulder, Colorado and a global network of affiliated gyms in more than 150 countries.

The model serves individuals seeking varied, scalable workouts as well as gym owners who operate CrossFit-affiliated studios, with workouts commonly referred to as WODs, or Workouts of the Day. In the broader wellness and fitness services industry, CrossFit is described as both a physical exercise philosophy and a competitive fitness format, drawing on elements from HIIT, Olympic lifting, gymnastics, and related disciplines. In May 2026, Bruce Edwards was named CEO, effective May 4, replacing Don Faul.