Strong Market Presence As the second largest animal health company in the US with a broad portfolio covering poultry, swine, cattle, equine, and companion animals, Boehringer Ingelheim Animal Health presents extensive cross-market sales opportunities across diverse veterinary segments.
Strategic Collaborations Recent partnerships with organizations like Greater Good Charities, PetMedix, and the Equine Network demonstrate an openness to collaborative initiatives, which can facilitate co-branded campaigns or joint product offerings to expand market reach.
Innovative Product Launches The launch of vaccines such as VAXXITEK HVT+IBD highlights the company's focus on developing advanced veterinary vaccines, indicating opportunities to promote complementary products or support new product adoption strategies.
Digital Engagement Utilizing a comprehensive tech stack including Veeva CRM, Adobe Target, and SAP suggests a data-driven approach to marketing and sales, enabling targeted outreach and personalized engagement with veterinary clinics and distributors.
Growth and Expansion With substantial revenue and a dedicated team of up to 5000 employees, combined with ongoing partnerships and product innovations, there are significant potential for expanding sales channels and increasing market penetration through tailored solutions and strategic account management.