Cosmetic and family dentistry Target high-value cosmetic and family dentistry services at Boger Dental, emphasizing patient retention through comprehensive care (cosmetic, implants, Invisalign, TMJ, sedation) to upsell long-term treatment plans.

Twin Cities expansion Position offerings to expand within the Minneapolis–St. Paul area by highlighting full-service capabilities and family-friendly care to attract new patients from Plymouth and surrounding neighborhoods.

Digital presence leverage Leverage their WordPress and Shopify setup to cross-sell services online, book appointments, and run targeted campaigns for cosmetic dentistry, implants, and neuromuscular TMJ treatment.

Financially scalable With revenue in the low tens of millions, pursue partnerships or add-on services (dental financing, premium cosmetic packages) to increase average revenue per patient and expand payer mix.

Competitive positioning Differentiate from larger chains by emphasizing personalized care, kid-friendly family dental services, and advanced restorative techniques to capture patients seeking boutique, high-touch dental experiences.