BOLDFACE Employee Directory

Retail Apparel and FashionCalifornia, United States11-50 Employees

BOLDFACE is a Redondo Beach-based retailer in the apparel and fashion space that designs customizable bags with interchangeable front panels. The core concept lets customers switch faces on a single bag in seconds, enabling easy updates to style without purchasing new items. The company emphasizes quality and customization, using dye sublimation printing to produce the interchangeable fronts and offering multiple bag sizes to accommodate different users.
Founded around a passion for music gear, the business began by making guitar bags and expanded to backpacks for both adults and younger users. Its customer base appears to be individuals seeking expressive, premium accessories, with a recent development noting the launch of a Photographer Partnership Program. The operation is headquartered in California, with production occurring in-house in Redondo Beach, where the team creates faces and tests products, reinforcing a hands-on, maker-focused approach.

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