Conference Growth Focus Leverage Bolero’s conference center to target mid-market corporate meetings, regional associations, and events; propose bundled event management, hybrid streaming/AV services, flexible meeting room packages, and long-term annual conference contracts to increase revenue per event.

Digital Modernization Opportunity With a Wix-based site and older front-end stack, Bolero has an opportunity to invest in a modern CMS, integrated booking engine and CRM, improve SEO and mobile performance, and implement analytics to optimize direct bookings and upsell services.

Security and Compliance Small team and cloud-based tooling suggest security and data protection as growth blockers; offer PCI-compliant payment workflows, vulnerability scanning, regular backups, and a managed IT/security package to protect guest data and uptime.

Strategic Partnerships Position Bolero as a partner for regional tourism and off-Atlantic-City travelers by developing cross-promotions with casinos, hotels, local attractions, and DMOs; pursue packaged offers including transportation, dining, and event access to drive bookings.

Operational Efficiency Optimize operations with automation for reservations, housekeeping, payroll, and energy management; propose a lightweight PMS integration and HR tools to scale guest services as business grows while maintaining a lean staff.