Growing Market Presence Bombay Shirt Company has expanded its physical retail footprint by opening stores in Jaipur and Nagpur, indicating a strategic effort to strengthen brand presence in key Indian markets and increasing opportunities for in-store sales and personalized customer service.

Strong Funding Support The company's recent Series B funding round of Rs 54 crore demonstrates robust investor confidence, providing financial resources to scale marketing, expand product lines, and enhance digital platforms to attract a broader customer base.

Digital-First Approach With a tech stack featuring tools like Facebook Pixel, Klaviyo, and Shop Pay, Bombay Shirt Company leverages digital marketing and seamless e-commerce solutions, creating opportunities to target online customers with tailored campaigns and increase online sales conversions.

Growing Revenue Potential Having a revenue range of $10 to 25 million and a sizable customer base, the company presents significant upselling and cross-selling opportunities for custom-made and ready-to-wear apparel, especially through personalized shopping experiences.

Market Competitiveness As an Indian player competing with global custom apparel brands like INDOCHINO and UNTUCKit, Bombay Shirt Company has room to differentiate through localized marketing, exclusive collections, and expanded omnichannel services to capture greater market share.