Growing Market Reach Proper Cloth operates within the personalized retail apparel sector with a revenue range of 25M to 50M, indicating a solid customer base and potential for expanding market share by targeting fashion-conscious consumers seeking high-quality, custom dress shirts.

Innovative Technology Adoption The company's early implementation of the 'Smart Sizes' system demonstrates a commitment to leveraging technology for customer fit and satisfaction, providing opportunities to upsell advanced sizing or customization features to tech-savvy clients.

Expansion Competitiveness While smaller than industry giants like Brooks Brothers and Suitsupply, Proper Cloth's focus on custom offerings and customer service positions it well to attract premium-oriented shoppers and increase sales through niche marketing strategies.

Customer Engagement Proper Cloth's continuous polling and feedback loop for product customization signify a strong customer-centric approach, which can be leveraged to develop personalized marketing campaigns and loyalty programs that drive repeat purchases.

Potential for Partnership Given the company's emphasis on fashion and technology integration, there are opportunities to collaborate with fashion brands or tech firms to expand product offerings or enhance online shopping experiences, opening additional revenue channels.