Market Position Bonafide Safe & Lock is a leading regional security provider in Wisconsin with a diverse product portfolio including safes, locks, surveillance, and alarm systems, positioning it well to expand nationally or into new segments.

Growth Potential The company's revenue range of 10 to 25 million dollars suggests an established customer base with room for growth through upselling bundled security solutions or expanding service offerings to commercial clients.

Technology Stack Utilizing cloud services like AWS and modern frameworks such as Vue.js indicates a focus on scalable digital solutions, creating opportunities for integrating advanced security tech and IoT capabilities to attract tech-savvy customers.

Competitive Edge Compared to larger competitors, Bonafide’s smaller size enables personalized service and niche specialization, which can be leveraged to target local businesses and residents seeking tailored security solutions.

Customer Engagement With a comprehensive online presence and modern web technologies, there is potential to enhance digital marketing efforts, customer education, and online sales channels to increase market penetration and customer retention.