Expansion Opportunities Recent news of Bonhams expanding its offices to New York by end of 2025 presents an opportunity for sales teams to target high-net-worth individuals within Billionaires' Row who may be interested in art and antique auctions.

Specialized Expertise Targeting With strategic hires like a Senior Wine Specialist and a Head of Department for 20th Century Decorative Arts, Bonhams shows a commitment to niche expertise. Sales teams can leverage this to target collectors with specific interests in these areas.

Market Leadership in Asian Art Being recognized as a Market Leader in Asian Art in the UK & Europe positions Bonhams as a go-to auction house in this segment. Sales teams can focus on engaging with art enthusiasts and collectors interested in Asian art through targeted marketing.

Digital Marketing Opportunities Through the use of technology tools like Microsoft Clarity and Adobe Creative Suite, Bonhams demonstrates a tech-savvy approach that can be capitalized on for digital marketing campaigns targeting online art buyers and bidders worldwide.

Strategic Personnel Acquisitions Key appointments of experts like the Head of Valuations and Head of the new African Art Department provide insights for sales teams to engage with clients seeking appraisal services and artworks from diverse regions, driving potential revenue growth.