Growth through acquisition Booj is now part of RE/MAX, enabling expanded resources and cross-sell opportunities across a large network of real estate brokerages; leverage this relationship to offer enhanced enterprise solutions and integration services tailored to RE/MAX affiliates.

End-to-end platform The company provides an in-house, full-stack solution spanning websites, mobile apps, CRM and reporting; position as a one-stop technology partner to reduce client vendor fragmentation and drive higher wallet share with existing customers.

Real estate focus Specialization in powering technology for real estate brokerages positions booj for targeting mid to large brokerages and franchises; prospects include firms seeking scalable, award-winning web and development capabilities.

Moderate revenue, high potential Estimated annual revenue in the $1–10M range with a lean team; opportunity to upsell premium modules, advanced analytics, and additional integrations as clients seek greater automation and performance insights.

Tech stack leverage Utilizes cloud and analytics tools (AWS services, Elastic APM) and modern development languages; propose modernization assessments, performance optimization, and security hardening engagements to unlock efficiency and reliability gains for brokerages.