College Marketing Campaigns BookRenter executed a successful ground-level guerrilla marketing campaign in collaboration with Beyond Traditional that tapped into college students' textbook cost concerns. Sales teams can leverage this approach to engage with educational institutions and student communities.
Affordable Education Focus BookRenter's unwavering mission is to make education more affordable for students. This commitment to offering cost-effective textbook solutions presents a compelling sales opportunity for targeting schools, colleges, and universities looking to support student financial well-being.
Technology Integration BookRenter utilizes a tech stack comprising tools like Optimizely, Google Analytics, and New Relic. Sales professionals can highlight the company's tech prowess and seamless online rental platform to appeal to educational institutions seeking modern, efficient textbook rental solutions.
Competitive Positioning BookRenter's focus on flexible options, competitive pricing, and excellent service distinguishes it in the market. Sales representatives can emphasize these value propositions to differentiate BookRenter from competitors like MBS, Follett, Uloop, and Symplicity.
Brand Transition Formerly BookRenter, now Rafter, Inc., the company retains its core values and people under the new corporate name. Sales teams can capitalize on this continuity to build on existing brand recognition while exploring new sales opportunities under the revamped identity.
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