Digital Expansion Follett's recent launch of an enhanced online campus store indicates a strong focus on digital commerce, providing an opportunity to upsell additional e-content, online tools, and digital subscriptions to educational institutions seeking seamless online solutions.
Partnership Growth Strategic collaborations with universities and organizations such as Roger Williams University, Howard University, and Saxbys Coffee suggest a readiness to explore tailored solutions in campus retail, experiential learning, and digital content, creating avenues for customized product and service offerings.
Content & Course Materials With a focus on providing students with discounted digital and physical course materials through programs like the Access initiative, Follett presents an opportunity to develop targeted marketing campaigns for textbook publishers, edtech content providers, and digital learning platforms.
Content Marketing & Advertising Recent partnership with Koddi to integrate product advertising within online stores showcases potential for monetization through advertising solutions, offering prospects in sponsored content, promotional placements, and targeted marketing within educational retail environments.
Market Leadership As North America's largest campus retailer serving over 80,000 schools and operating more than 2,850 physical and virtual stores, Follett’s extensive network provides a compelling platform for cross-selling educational content, technology solutions, and campus-specific retail services.