Grocery Expansion Boomerang’s is prioritizing grocery retail growth with interest from Whole Foods Market and other retailers. Sales opportunities include pursuing distribution partnerships with premium grocers and exploring co packing and private label options to scale production for grocery channels.

Cross Channel Growth Leverage storefront, catering, and festival activity to build buyer relationships and sample products. This can convert event and catering interest into wholesale orders.

Digital Commerce The current tech stack supports an active online presence. Optimize Squarespace Commerce and social channels to support wholesale inquiries, online ordering, and direct to consumer pilots.

Growth Funding With available funding and a growth trajectory, Boomerang’s can scale manufacturing, logistics, and the sales team to meet grocery demand. Consider partnerships with distributors and contract manufacturers to ensure reliable supply for retailers.

Competitive Positioning As a regional Austin brand with handheld offerings, Boomerang’s can differentiate on local origin and premium positioning. Target regional chains, convenience stores, and festival venues to build momentum before broader expansion.