Cracker Barrel
RestaurantsTennessee, United States10001+ Employees
Cracker Barrel is a vibrant business grounded in a clear mission - Pleasing People. Our restaurant is a home-away-from-home where everyone is welcome.
New Menu Offerings Cracker Barrel constantly introduces new menu offerings like the Bee Sting Chicken Tenders and Hashbrown Casserole Shepherd's Pie, creating sales opportunities as customers seek out these unique and exclusive dishes.
Key Personnel Changes Recent key personnel changes with the appointment of Sarah Moore as Chief Marketing Officer and CEO Julie Masino, along with board additions like Cheryl Henry, indicate a potential shift in marketing strategies and brand revitalization, opening up possibilities for collaboration and partnerships.
Strong Industry Position With revenue in the range of $1B, Cracker Barrel holds a competitive position in the restaurant industry comparable to similar companies like IHOP and Perkins American Food Co., providing an opportunity for strategic alliances or market expansion.
Tech-savvy Operations Utilizing a variety of technologies like AppNexus, Salesforce Audience Studio, and Cart Functionality, Cracker Barrel demonstrates a tech-savvy approach that can attract partnerships from tech companies looking to enhance customer experiences in the food industry.
Employee Engagement With a large workforce of over 10,000 employees, Cracker Barrel has a strong employee base that can serve as brand advocates and influencers to drive sales through word-of-mouth marketing and employee engagement programs.
Cracker Barrel uses 8 technology products and services including AppNexus, Varnish, Salesforce Audience Studio, and more. Explore Cracker Barrel's tech stack below.
Cracker Barrel Email Formats | Percentage |
First.Last@crackerbarrel.com | 92% |
FLast@crackerbarrel.com | 7% |
F.Last@crackerbarrel.com | 1% |
RestaurantsTennessee, United States10001+ Employees
Cracker Barrel is a vibrant business grounded in a clear mission - Pleasing People. Our restaurant is a home-away-from-home where everyone is welcome.
Cracker Barrel's revenue is in the range of $1B
Cracker Barrel's revenue is in the range of $1B