Insights

Market Leadership Boori is the leading nursery furniture brand in Australia with a strong reputation for innovative design and premium quality, presenting significant opportunities to expand brand loyalty and leverage market dominance for upselling complementary products.

Manufacturing Excellence Having its own purpose-built, state-of-the-art factory with skilled craftsmen ensures consistent product quality and can be a selling point when positioning high-end nursery furniture to discerning customers seeking durability and craftsmanship.

E-commerce Capabilities Utilizing advanced tech stack components like Apple Pay and PayPal indicates a focus on seamless online purchasing experiences, suggesting opportunities to enhance digital marketing and drive online sales through targeted campaigns.

Growth Potential With revenue in the $10M to $25M range and a dedicated retail network, there is potential for sales growth through partnerships with premium retailers and expanding product lines into related nursery and toddler room accessories.

Competitive Positioning Compared to larger competitors with broader portfolios, Boori's emphasis on contemporary and traditional nursery furniture offers a niche for tailored sales approaches targeted at consumers seeking quality and bespoke nursery solutions.

Boori Tech Stack

Boori uses 8 technology products and services including Unpkg, Open Graph, MySQL, and more. Explore Boori's tech stack below.

  • Unpkg
    Content Delivery Network
  • Open Graph
    Content Management System
  • MySQL
    Database
  • Polyfill
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • PayPal
    Payment Processing
  • Priority Hints
    Performance
  • reCAPTCHA
    Security

Media & News

Boori's Email Address Formats

Boori uses at least 1 format(s):
Boori Email FormatsExamplePercentage
First.Last@boori.comJohn.Doe@boori.com
53%
LFirst@boori.comDJohn@boori.com
27%
First@boori.comJohn@boori.com
13%
FLast@boori.comJDoe@boori.com
7%

Frequently Asked Questions

Where is Boori's headquarters located?

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Boori's main headquarters is located at 4 Southridge Street, Unit 11. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Boori's official website and social media links?

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Boori's official website is boori.com and has social profiles on LinkedIn.

What is Boori's SIC code NAICS code?

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Boori's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Boori have currently?

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As of December 2025, Boori has approximately 501 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Managing Director - Uk: V. X.Group Financial Controller: D. L.Director: V. C.. Explore Boori's employee directory with LeadIQ.

What industry does Boori belong to?

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Boori operates in the Retail industry.

What technology does Boori use?

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Boori's tech stack includes UnpkgOpen GraphMySQLPolyfillApple PayPayPalPriority HintsreCAPTCHA.

What is Boori's email format?

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Boori's email format typically follows the pattern of First.Last@boori.com. Find more Boori email formats with LeadIQ.

When was Boori founded?

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Boori was founded in 1993.

Boori

RetailNew South Wales, Australia501-1000 Employees

We are passionate creators of beautifully conceived and constructed products for the nursery and beyond - that deliver your dreams and enrich your life.

Established in Australia in 1993, Boori has gone from strength to strength building a reputation for delivering innovations, pioneering design and premium build quality - Today Boori is the market leader in Australian nursery furniture.  

We create our furniture in our very own, purpose built and state-of-the-art factory, employing skilled craftsmen who pride themselves on consistency of quality and attention to detail in everything they do from design to construction. That attention to detail goes beyond our production processes and we work hard to find retailers who share our passion for quality and service - our delivery and customer service teams are specially trained to provide the best possible help, advice and support.

Offering a range of designs from contemporary to traditional we have everything you need to create your dream nursery, bedroom or playroom.

Section iconCompany Overview

Headquarters
4 Southridge Street, Unit 11
Website
boori.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1993
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Boori's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Boori's revenue is estimated to be in the range of $10M$25M

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