Insights

Premium nursery leader Boasting market leadership in Australian nursery furniture with a reputation for premium build quality and innovative design, presenting a premium, high-margin opportunity for retailers and distributors seeking quality-focused partnerships.

In-house manufacturing Own purpose-built factory and skilled craftsmanship enable consistent quality and reliable supply, supporting joint production deals, private labeling, or scalable dropship arrangements with strong lead times.

Retail partner focus Dedicated delivery and customer service teams trained to support retailers, signaling a capability for robust channel partnerships, store-level promotions, and after-sales service programs that improve repeat business.

Growth-ready sizing Revenue range mid-market with substantial room to scale; potential for wholesale expansion into new regional retailers or e-commerce platforms to accelerate topline growth.

Tech-enabled sales Utilizes modern tech stack including store locator and secure checkout with Store Pay and security measures, indicating readiness for enhanced digital partnerships, affiliate programs, and data-driven marketing collaborations.

Boori Tech Stack

Boori uses 8 technology products and services including Google Hosted Libraries, Unpkg, Cloudflare DNS, and more. Explore Boori's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • Unpkg
    Content Delivery Network
  • Cloudflare DNS
    Domain Name Services
  • Storeify Store Locator
    Maps
  • Shop Pay
    Payment Processing
  • Priority Hints
    Performance
  • reCAPTCHA
    Security
  • HSTS
    Security

Boori's Email Address Formats

Boori uses at least 1 format(s):
Boori Email FormatsExamplePercentage
First.Last@boori.comJohn.Doe@boori.com
56%
LFirst@boori.comDJohn@boori.com
25%
First@boori.comJohn@boori.com
13%
FLast@boori.comJDoe@boori.com
6%

Frequently Asked Questions

What is Boori's official website and social media links?

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Boori's official website is boori.com and has social profiles on LinkedIn.

How much revenue does Boori generate?

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As of July 2026, Boori's annual revenue is estimated to be $10M - $25M.

What is Boori's SIC code NAICS code?

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Boori's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Boori have currently?

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As of July 2026, Boori has approximately 30 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Group Financial Controller: D. L.Director: V. C.General Manager Of Ecommerce - Boori Australia: V. X.. Explore Boori's employee directory with LeadIQ.

What industry does Boori belong to?

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Boori operates in the Retail industry.

What technology does Boori use?

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Boori's tech stack includes Google Hosted LibrariesUnpkgCloudflare DNSStoreify Store LocatorShop PayPriority HintsreCAPTCHAHSTS.

What is Boori's email format?

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Boori's email format typically follows the pattern of First.Last@boori.com. Find more Boori email formats with LeadIQ.

When was Boori founded?

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Boori was founded in 1993.
Boori logo

Boori

RetailNew South Wales, Australia11-50 Employees

Boori designs and manufactures nursery furniture and related products for homes and children's spaces. The company runs a purpose-built factory in Australia where skilled craftsmen oversee design and construction to ensure consistent quality. It distributes its products through retailers and provides trained delivery and customer service to assist buyers.

Founded in 1993 and based in Eastern Creek, New South Wales, Boori has built a reputation for innovations, pioneering design, and premium build quality in the Australian nursery furniture market, where it is described as a market leader. The product range encompasses styles from contemporary to traditional to support nurseries, bedrooms, and playrooms. The company operates as a mid-sized organization.

Section iconCompany Overview

Website
boori.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1993
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Boori's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Boori's revenue is estimated to be in the range of $10M - $25M

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