Insights

Innovative Product Line Boral Building Products offers a diverse range of innovative building materials and accessories with cutting-edge technologies, providing a competitive edge for sales representatives to pitch to dealers, builders, and homeowners looking for superior quality products.

Expanding Product Portfolio Recent additions like the reversible Shiplap-Nickel Gap siding profile to the TruExterior Siding & Trim poly-ash line demonstrate Boral's commitment to expanding its product offerings. Sales reps can leverage these new products to enter new market segments and appeal to a broader customer base.

Promotions and Hires Key personnel promotions like the appointment of Mark Foltz and the hiring of Steve Wickham in sales management positions emphasize Boral's investment in sales leadership. This strategic move can be leveraged by Sales Development Representatives to strengthen relationships and drive sales growth in their respective territories.

Interactive Design Tool The launch of the Virtual Remodeler, an online home design tool by Boral Building Products, offers a unique sales opportunity for contractors and homeowners. Sales reps can use this tool to engage potential customers, showcase product versatility, and drive conversion through personalized visual representations.

Competitive Positioning Despite stiff competition from similar companies like CEMEX and CertainTeed, Boral's continued emphasis on quality, service, and innovation positions it strongly in the market. Sales professionals can highlight these differentiators to capture market share and establish Boral as the preferred choice for building materials.

Similar companies to Boral Building Products

Boral Building Products Tech Stack

Boral Building Products uses 8 technology products and services including WordPress, Orchard CMS, Google Font API, and more. Explore Boral Building Products's tech stack below.

WordPress
Content Management System
Orchard CMS
Content Management System
Google Font API
Font Scripts
Twitter Emoji (Twemoji)
Font Scripts
jQuery
Javascript Libraries
Google Tag Manager
Tag Management
Google Analytics
Web Analytics
Facebook
Widgets

Media & News

Boral Building Products's Email Address Formats

Boral Building Products uses at least 2 format(s):

Boral Building Products Email Formats	Example	Percentage
First.Last@boral.com	John.Doe@boral.com	88%
FLast@boral.com	JDoe@boral.com	7%
First_Last@boral.com	John_Doe@boral.com	3%
F.Last@boral.com	J.Doe@boral.com	1%
Fir.Last@boral.com	Joh.Doe@boral.com	1%

Frequently Asked Questions

Where is Boral Building Products's headquarters located?

Boral Building Products's main headquarters is located at 29797 Beck Rd Wixom, Michigan 48393 US. The company has employees across 2 continents, including North AmericaOceania.

What is Boral Building Products's official website and social media links?

Boral Building Products's official website is boralbuildingproducts.com and has social profiles on LinkedIn.

What is Boral Building Products's NAICS code?

Boral Building Products's NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does Boral Building Products have currently?

As of October 2021, Boral Building Products has approximately 121 employees across 2 continents, including North AmericaOceania. Key team members include Director Of E-Commerce: B. K.Customer Service Manager: D. D. P.Regional Business Manager: A. S.. Explore Boral Building Products's employee directory with LeadIQ.

What industry does Boral Building Products belong to?

Boral Building Products operates in the Wholesale Building Materials industry.

What technology does Boral Building Products use?

Boral Building Products's tech stack includes WordPressOrchard CMSGoogle Font APITwitter Emoji (Twemoji)jQueryGoogle Tag ManagerGoogle AnalyticsFacebook.

What is Boral Building Products's email format?

Boral Building Products's email format typically follows the pattern of . Find more Boral Building Products email formats with LeadIQ.

Boral Building Products

Wholesale Building MaterialsMichigan, United States51-200 Employees

Build Something Great™ with Boral™ Building Products, a Westlake company - the right building materials for every job! Boral has built its reputation by offering quality building products and accessorie, offering an extensive family of products featuring innovative technologies that make building better homes easier. Backed with world-class service, each and every brand is focused on helping builders succeed with the right materials and tools for the job. 

Leading the way in innovations, Boral gives its customers a competitive edge with an array of products that are easy for dealers to sell, builders to use and homeowners to enjoy. 

Explore Boral Building Products: www.boralbuildingproducts.com/boral-brands/

Company Overview

Headquarters: 29797 Beck Rd Wixom, Michigan 48393 US
Website: boralbuildingproducts.com
NAICS Code: 4233 - Lumber and Other Construction Materials Merchant Wholesalers
Employees: 51-200