Integrated Truck Solutions Border International is a full-service International Truck dealership in the Southwest offering International Medium and Heavy Duty Trucks, Prostar+, Maxxforce engines, Idealease El Paso, Great Dane trailers, and a complete shop with fleet pricing on parts, presenting multiple product and service cross-sell opportunities to fleet operators under one roof.

Fleet Pricing Advantage With a full service shop and fleet pricing on parts, Border International can target small to mid-size fleets seeking cost per mile optimization, offering maintenance programs, bulk parts discounts, and proactive service plans to secure repeat business.

Midwest-Southwest Footprint Serving the Southwest with a broad lineup and regional presence, Border International can leverage regional trucking demand trends to upsell newer models, engine upgrades, and trailer solutions aligned with local regulatory and operational needs.

Growth Revenue Opportunity Current revenue range positions Border International for growth through cross-sell of engines, trailers, and Idealease services, plus aftersales and fleet pricing, enabling expansions in parts, service contracts, and financing options to attract expanding fleets.

Competitive Landscape Competitors include Hino, Volvo, Mack, and Penske with substantial scale; Border International can differentiate by emphasizing integrated service capabilities, localized parts availability, flexible maintenance plans, and faster turnaround times to win regional customers.