Market Niche Border Promotional Products operates within the graphic design and promotional products industry, serving small-sized businesses which may require customized branding solutions and promotional materials to grow their local presence.

Growth Potential With competitors boasting revenues upwards of hundreds of millions and thousands of employees, there are opportunities for Border Promotional Products to expand its client base by targeting local businesses looking for affordable and personalized promotional items.

Digital Readiness Utilization of multiple web technologies including Joomla, Google Fonts API, and open-source servers indicates a focus on digital presence and e-commerce capabilities that can be leveraged to attract clients seeking online ordering and customization.

Customer Engagement Their small team size suggests flexibility and personalized service, which can be marketed as a competitive advantage to attract clients valuing dedicated customer care over large-scale corporate solutions.

Upselling Opportunities Given their broad industry context and the variety of competitors with extensive product ranges, there is potential to develop additional services such as branding consultations or expanded product lines to increase revenue per client.