Geographic Expansion Border States recently expanded its facilities to Eau Claire, Wisconsin, showcasing a strategic move to grow its presence in new markets. This expansion presents an opportunity for sales representatives to tap into a growing region and establish new client relationships.

Strategic Partnerships By partnering with industry-leading companies like Milwaukee Tool, Border States demonstrates a focus on collaboration and innovation. Sales professionals can leverage these partnerships to offer customers cutting-edge solutions and differentiate themselves in the market.

New Executive Leadership With the appointment of Nancy McConeghy as chief information and digital officer, Border States signals a commitment to digital transformation and technological advancement. Sales teams can align their offerings with the company's tech-forward approach to address evolving customer needs.

Employee-Owned Culture As a 100 percent employee-owned company, Border States fosters a culture of ownership and accountability. Sales professionals can leverage this unique aspect to build trust with clients, showcasing a deep commitment to quality and customer satisfaction.

Market Position & Competition Ranked as the sixth largest electrical distributor in the US, Border States has a strong competitive position in the industry. Sales teams can leverage the company's reputation and market standing to attract potential clients looking for reliable and established partners.