Boring Money

Financial ServicesEngland, United Kingdom11-50 Employees

Based in London, England, Boring Money Insights operates in the financial services sector with a mission to make investing accessible to ordinary people and to reflect consumer perspectives back to the investment industry. Led by founder and managing director Holly Mackay, who has more than twenty years in the sector, the firm critiques traditional, jargon-heavy education as unhelpful. The company aims to cut through industry jargon to help consumers make more informed financial choices. In its B2B practice, it combines quantitative data with tailored qualitative research—focus groups, interviews, and customer feedback—to reveal what customers think about finance, what they want, how they currently behave, and what might move them to change.
The business targets brands and financial-service providers seeking grounded insights into consumer attitudes and behaviors to inform product design and communications. Its team brings substantial combined experience across research methods and financial services, underpinned by a genuine interest in how people engage with financial services. A notable recent development is a January 2025 partnership with eToro Group to launch a campaign called Loud Investing to foster discussions about finance. It is headquartered in London and operates with a relatively small to mid-sized team.

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