Insights

Pothole Platform Confused.com recently launched a pothole reporting tool to help motorists and local authorities, presenting an opportunity to offer data partnerships, local government insurance solutions, or targeted ad/sponsorship deals with municipal services and road maintenance providers.

Road Safety Alliance Joint initiatives with Protect Young Drivers indicate a willingness to partner on educational campaigns and risk mitigation programs, suggesting potential for insurer-sponsored driver safety products, telematics-based policies, or training partnerships.

Airport Planner The launch of an airport journey planner signals interest in travel-related decisioning; this could open cross-sell opportunities for travel insurance, vehicle rental protections, and bundled products for frequent travelers and business travelers.

Fintech Presence Being a headline sponsor at Fintech Awards Wales and active in fintech circles points to a strong B2B partnerships potential with insurtech platforms, API integrations, and co-marketing to reach SMBs seeking comparison and digital insurance journeys.

Growth Signals Revenue in the mid single-digit tens of millions and a wide product marketplace indicate scalability and cross-sell potential across 30+ products, suggesting opportunities to upsell bundles, add-ons, or loyalty-based packages to existing customers and partners within RVU.

Similar companies to Confused.com

Confused.com Tech Stack

Confused.com uses 8 technology products and services including Adobe, Atlassian Jira, Chart.js, and more. Explore Confused.com's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • Atlassian Jira
    Issue Trackers
  • Chart.js
    Javascript Graphics
  • OWL Carousel
    Javascript Libraries
  • Bash
    Operating Systems & Computing Languages
  • JSON
    Programming Languages
  • HSTS
    Security
  • Slack
    Software Framework

Media & News

Confused.com's Email Address Formats

Confused.com uses at least 1 format(s):
Confused.com Email FormatsExamplePercentage
First.Last@confused.comJohn.Doe@confused.com
70%
FLast@confused.comJDoe@confused.com
20%
LastF@confused.comDoeJ@confused.com
6%
First@confused.comJohn@confused.com
4%

Frequently Asked Questions

What is Confused.com's phone number?

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You can contact Confused.com's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Confused.com's official website and social media links?

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Confused.com's official website is confused.com and has social profiles on LinkedIn.

How much revenue does Confused.com generate?

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As of July 2026, Confused.com's annual revenue is estimated to be $25M - $50M.

What is Confused.com's SIC code NAICS code?

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Confused.com's SIC code is 6411 - Insurance Agents, Brokers, and Service NAICS code is 52 - Finance and Insurance.

How many employees does Confused.com have currently?

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As of July 2026, Confused.com has approximately 261 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Marketing Officer: G. B.Chief Technology Officer: T. K.Head Of Owned Media And Communications: L. P.. Explore Confused.com's employee directory with LeadIQ.

What industry does Confused.com belong to?

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Confused.com operates in the Financial Services industry.

What technology does Confused.com use?

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Confused.com's tech stack includes AdobeAtlassian JiraChart.jsOWL CarouselBashJSONHSTSSlack.

What is Confused.com's email format?

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Confused.com's email format typically follows the pattern of First.Last@confused.com. Find more Confused.com email formats with LeadIQ.

When was Confused.com founded?

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Confused.com was founded in 2002.
Confused.com logo

Confused.com

Financial ServicesWales, United Kingdom201-500 Employees

Confused.com is a UK-based financial services company that began as the country’s first car insurance comparison platform in 2002. It aims to help consumers save time and money by enabling them to compare products and identify the right coverage at the right price, and its marketplace now includes more than 30 offerings. Based in Cardiff, Wales, it is a mid-sized operation and sits within RVU, a global group of online brands that helps consumers compare insurance, home services, and other financial products.

Its core customers are individuals seeking car insurance, and the platform addresses the challenge of navigating a broad range of options to find affordable coverage. The business has expanded its scope within the financial services space, offering a broader marketplace beyond insurance. In June 2026, Confused.com launched an online pothole reporting tool to surface local repair activity, compensation data and reporting information for motorists.

Section iconCompany Overview

Phone number
SIC Code
6411 - Insurance Agents, Brokers, and Service
NAICS Code
52 - Finance and Insurance
Founded
2002
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Confused.com's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Confused.com's revenue is estimated to be in the range of $25M - $50M

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