Insights

Cross-Product Expansion Leverage Confused.com's multi-product marketplace within the RVU ecosystem to offer bundled car insurance with related consumer financial services through partner integrations and co-branded comparison tools, generating higher engagement and partner-sourced leads.

Strategic Partnerships Deepen road safety collaborations such as Protect Young Drivers to create monetizable B2B offerings for insurers and fleet operators, including telematics-driven discounts, driver education programs, and safety data feeds.

Data Monetization Monetize rich usage data from pothole reporting, airport journey planning, and mobility tools by providing analytics dashboards, API data feeds, or targeted advertising to local authorities, transport planners, insurers, and brands.

Public Sector Growth Expand civic-tech offerings to local governments with pothole and mobility data services, delivering licensing, hosted dashboards, and integration-ready APIs to improve road maintenance and performance dashboards.

Travel Ecosystem Capitalize on travel planning features by forming partnerships with airlines, airports, car rental firms, and hotels to offer bundled travel insurance or cross-sell auto insurance to travelers, leveraging existing travel-oriented tools.

Similar companies to Confused.com

Confused.com Tech Stack

Confused.com uses 8 technology products and services including Adobe, Google Cloud Platform, React, and more. Explore Confused.com's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • Google Cloud Platform
    Infrastructure As A Service
  • React
    Javascript Frameworks
  • Chart.js
    Javascript Graphics
  • macOS
    Operating Systems & Computing Languages
  • Android
    Programming Languages
  • New Relic
    Real User Monitoring
  • Apple
    Software As A Service

Media & News

Confused.com's Email Address Formats

Confused.com uses at least 1 format(s):
Confused.com Email FormatsExamplePercentage
First.Last@confused.comJohn.Doe@confused.com
70%
FLast@confused.comJDoe@confused.com
20%
LastF@confused.comDoeJ@confused.com
6%
First@confused.comJohn@confused.com
4%

Frequently Asked Questions

Where is Confused.com's headquarters located?

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Confused.com's main headquarters is located at Caerdydd, Wales cf10 3al United Kingdom. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Confused.com's phone number?

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You can contact Confused.com's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Confused.com's official website and social media links?

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Confused.com's official website is confused.com and has social profiles on LinkedIn.

What is Confused.com's NAICS code?

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Confused.com's NAICS code is 52 - Finance and Insurance.

How many employees does Confused.com have currently?

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As of June 2026, Confused.com has approximately 264 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: S. D.Chief Marketing Officer: G. B.Head Of Analytics & Data Science: C. C.. Explore Confused.com's employee directory with LeadIQ.

What industry does Confused.com belong to?

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Confused.com operates in the Financial Services industry.

What technology does Confused.com use?

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Confused.com's tech stack includes AdobeGoogle Cloud PlatformReactChart.jsmacOSAndroidNew RelicApple.

What is Confused.com's email format?

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Confused.com's email format typically follows the pattern of First.Last@confused.com. Find more Confused.com email formats with LeadIQ.

When was Confused.com founded?

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Confused.com was founded in 2002.

Confused.com

Financial ServicesWales, United Kingdom201-500 Employees

Confused.com is a UK-based financial services company that began as the country’s first car insurance comparison platform in 2002. It aims to help consumers save time and money by enabling them to compare products and identify the right coverage at the right price, and its marketplace now includes more than 30 offerings. Based in Cardiff, Wales, it is a mid-sized operation and sits within RVU, a global group of online brands that helps consumers compare insurance, home services, and other financial products.

Its core customers are individuals seeking car insurance, and the platform addresses the challenge of navigating a broad range of options to find affordable coverage. The business has expanded its scope within the financial services space, offering a broader marketplace beyond insurance. In June 2026, Confused.com launched an online pothole reporting tool to surface local repair activity, compensation data and reporting information for motorists.

Section iconCompany Overview

Headquarters
Caerdydd, Wales cf10 3al United Kingdom
Phone number
NAICS Code
52 - Finance and Insurance
Founded
2002
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Confused.com's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Confused.com's revenue is estimated to be in the range of $10M$25M

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