Confused.com
Financial ServicesWales, United Kingdom201-500 Employees
Confused.com is a UK-based financial services company that began as the country’s first car insurance comparison platform in 2002. It aims to help consumers save time and money by enabling them to compare products and identify the right coverage at the right price, and its marketplace now includes more than 30 offerings. Based in Cardiff, Wales, it is a mid-sized operation and sits within RVU, a global group of online brands that helps consumers compare insurance, home services, and other financial products. Its core customers are individuals seeking car insurance, and the platform addresses the challenge of navigating a broad range of options to find affordable coverage. The business has expanded its scope within the financial services space, offering a broader marketplace beyond insurance. In June 2026, Confused.com launched an online pothole reporting tool to surface local repair activity, compensation data and reporting information for motorists.