Born Primitive Email Format
Retail Apparel and FashionVirginia, United States51-200 Employees
Born Primitive is a mid-sized retail apparel and fashion brand based in Virginia Beach, Virginia. The company offers a range of products from performance athletic and athleisure wear to outdoor and tactical gear, and has expanded into the footwear space with the Savage 1 Training Shoe. It is owned and operated by an active-duty military family and maintains a focus on supporting service members and first responders, alongside charitable partners such as the Navy SEAL Foundation and 555 Fitness, including recognition of those who have sacrificed in service. The business positions itself in the global apparel market, combining athletic, outdoor, and tactical offerings for a diverse customer base that includes military and outdoor enthusiasts. In 2026, Born Primitive announced the departure of a branding partner, marking a notable recent development for the company.