Regional Expansion Borusan Cat's operations across Turkey, the Caucasus, and Central Asia present numerous opportunities to develop tailored solutions for construction, mining, energy, and transportation sectors, leveraging regional growth and infrastructure development trends.

Industry Focus With a strong presence in heavy machinery for construction, mining, and energy, the company is well-positioned to offer advanced equipment and maintenance services that cater to the evolving needs of these industries.

Sustainability Commitment Guided by its purpose of creating solutions for a better world, Borusan Cat can capitalize on growing demand for eco-friendly and energy-efficient machinery, appealing to clients prioritizing sustainability.

Technology Usage Utilizing a modern tech stack including Google Optimize and Microsoft tools, Borusan Cat is positioned to leverage digital marketing and data-driven approaches to enhance customer engagement and sales strategies.

Financial Resources With revenues between 1 billion and 10 billion dollars and a sizable workforce, Borusan Cat offers extensive opportunities for upselling advanced machinery, parts, and after-sales services to existing clients in high-growth sectors.