Global diesel engine leader Yanmar's pioneering role in compact diesel engine technology since 1933 positions it as a global leader in the industry, offering advanced solutions across various sectors.

Diverse industrial equipment portfolio Yanmar's broad range of industrial equipment, including agricultural machinery, construction equipment, energy systems, and marine solutions, presents a significant opportunity for cross-selling and upselling to existing and potential clients.

Focus on sustainable solutions With a commitment to realizing a sustainable future, Yanmar's offering of environmentally friendly solutions is likely to resonate with eco-conscious customers, creating a competitive edge in the market.

Strategic global business operations Yanmar's presence across seven business domains globally provides a strong foundation for expanding sales networks and reaching new markets, presenting opportunities for strategic partnerships and collaborations.

Digital technology integration By leveraging a tech stack that includes Salesforce Marketing Cloud, Google Tag Manager, and other advanced tools, Yanmar demonstrates a focus on digital transformation, opening avenues for tech-savvy clients and innovative sales approaches.