Expansion momentum Borusan Otomotiv is actively expanding its facilities, with a new state-of-the-art site in Ataşehir and ongoing growth in the automotive distribution and service network, representing opportunities to upsell dealership and service solutions, maintenance contracts, and digital service integrations.

Digital retail push The group has launched BorusanNext.com.tr for online buying and selling of used cars and is pursuing Acquisition activity (Carvak), signaling a strategic shift to digital channels that can be leveraged to offer online marketing services, CRM optimization, and performance advertising partnerships.

Electrification footprint With the ChargeIQ mobile app for EV users and a broad BMW/MINI/Land Rover/Jaguar portfolio, there is a strong foothold in the EV ecosystem enabling cross-sell of charging solutions, EV service packages, and related financing options.

Financial scale Revenue in the multi‑billion dollar range and a large workforce across multiple subsidiaries indicate capacity for enterprise-level partnerships, fleet programs, and extended warranty or service contracts for corporate customers and leasing entities.

Technology backbone A robust tech stack including Salesforce, data querying, and analytics tools suggests opportunities to propose CRM enhancements, data-driven marketing campaigns, customer lifecycle management, and digital aftersales experiences to optimize sales conversion and retention.