Strong Market Presence Borusan Otomotiv is a leading player in Turkey's luxury and premium automotive sector, representing high-demand global brands such as BMW, MINI, Land Rover, and Jaguar, with an annual vehicle sales volume exceeding 34,000 units, indicating significant market penetration and customer loyalty.

Digital Expansion Recent launches of online platforms like BorusanNext.com.tr for used car sales and the planned acquisition of digital retailer Carvak highlight the company’s focus on expanding digital sales channels, creating opportunities for targeted online marketing and virtual customer engagement.

Electric Vehicle Focus With the launch of ChargeIQ, a mobile app designed for electric vehicle users, Borusan Otomotiv demonstrates its commitment to EV infrastructure and services, offering sales teams opportunities to promote electric models and related after-sales solutions.

Innovation & Technology Utilizing advanced CRM and marketing technologies like Salesforce, Firebase, and Facebook Pixel, Borusan Otomotiv is well-positioned to leverage data-driven marketing and personalized outreach strategies to attract high-value customers and increase sales conversions.

Customer-Centric Approach With a strong emphasis on quality, social responsibility, and customer satisfaction, along with a modernized online platform and after-sales services, there are increased opportunities to upsell premium maintenance packages, accessories, and vehicle upgrades to a loyal customer base.