Expanding Customer Reach Borusan Otomotiv's recent launch of BorusanNext.com.tr and its online platform for buying and selling used cars present significant opportunities to promote complementary digital services, financing options, and extended warranties to a wider customer base.

Electric Vehicle Engagement With the launch of the ChargeIQ mobile application designed for electric vehicle users, there's a clear channel for selling EV accessories, charging solutions, and aftermarket upgrades targeted at environmentally conscious customers.

Facility and Service Expansion The recent expansion to Ataşehir indicates increased demand in the area, opening doors for aftersales services, maintenance packages, and vehicle customization options tailored for new and existing customers.

Premium Brand Portfolio Handling luxury and premium automakers like BMW, Land Rover, and Jaguar positions Borusan Otomotiv to cross-sell or bundle high-end vehicle accessories, personalized services, and exclusive membership programs to affluent clients.

Strategic Digital Initiatives The planned acquisition of Carvak enhances digital auto retail capabilities, offering a synergistic opportunity to promote digital finance solutions, vehicle leasing, and innovative mobility services to tech-savvy consumers.