Expanding Footprint Borusan Otomotiv has recently expanded its facilities with a new state-of-the-art dealership in Ataşehir, indicating ongoing growth and an increasing customer base in Turkey's automotive market.

Digital Service Expansion The launch of BorusanNext.com.tr for buying and selling used cars and the planned acquisition of digital auto retailer Carvak.com suggest strong opportunities to engage customers through online platforms and digital channels.

Electric Vehicle Focus With the introduction of the ChargeIQ mobile application for electric vehicle users, there is a clear focus on EV adoption, creating avenues for sales of EVs, charging solutions, and related services.

Brand Portfolio Growth Representing premium brands like BMW, MINI, Land Rover, and Jaguar, Borusan Otomotiv positions itself to target high-end and luxury vehicle customers, a lucrative segment for sales expansion.

Technological Engagement Utilizing advanced tech stacks such as Salesforce and Firebase and maintaining a comprehensive online presence, Borusan Otomotiv offers multiple digital touchpoints for customer engagement and sales conversion.