Strong Market Presence Borusan Otomotiv has established itself as a leading player in Turkey's automotive sector with a diverse portfolio of premium brands like BMW, MINI, Land Rover, and Jaguar, and a robust sales volume exceeding 34,870 vehicles annually, indicating substantial potential for expanding premium vehicle sales and after-sales services.

Digital Expansion The company's recent launches of BorusanNext.com.tr for used car transactions and the acquisition of digital auto retailer Carvak highlight a strategic focus on digital sales channels, presenting opportunities to introduce innovative online marketing and e-commerce solutions to enhance customer reach and engagement.

Electric Vehicle Focus With the launch of ChargeIQ, a mobile application designed for electric vehicle users, Borusan Otomotiv demonstrates a commitment to EV technology, offering a potential avenue to promote EV sales, charging infrastructure, and related maintenance services to electric vehicle customers.

Customer-Centric Offerings The company’s emphasis on online buying and selling platforms, along with its social responsibility initiatives and focus on customer experience, positions it well to upsell complementary services such as finance, insurance, and premium maintenance packages to its expanding digital-savvy customer base.

Technological Innovation Leveraging advanced analytics and digital marketing tools like Google Analytics and Google Tag Manager, Borusan Otomotiv is well-positioned to implement targeted marketing strategies that optimize lead generation, personalize customer communications, and increase conversion rates within its premium vehicle segments.