Innovative Product Launches Peugeot's recent introduction of new SUV models and facelift versions of electric vehicles demonstrates ongoing product expansion efforts. Targeting these launches provides opportunity to offer complementary accessories, aftermarket parts, or advanced in-car technology solutions.

Emphasis on Sustainability The company's success in electric vehicle testing and performance, such as topping the ADAC Ecotest, highlights a growing market for eco-friendly mobility solutions. Providing sustainable energy services, charging infrastructure, or green fleet management could align well with their strategic focus.

Technological Advancements Peugeot’s engagement with innovative projects like Capsule II and participation in FIA endurance championships reflect their commitment to cutting-edge technology. This presents opportunities for tech providers in areas like IoT, data analytics, or supporting advanced vehicle systems.

Strategic Mergers and Growth Post-merger with Fiat Chrysler, Peugeot is expanding its brand portfolio, creating avenues to cross-sell products and services across multiple brands. Business solutions in supply chain optimization, digital marketing, or fleet management could be valuable for their integrated operations.

Global Market Expansion With recent vehicle launches in the Middle East and participation in international racing events, Peugeot is targeting global markets. International sales channels, localization services, and regional marketing solutions are key areas for potential sales opportunities.