Insights

Strategic Focus The Botswana Tourism Organisation operates as a parastatal focused on marketing the Botswana tourist product, promoting investment in the tourism sector, and classifying accommodations. This indicates strong potential for B2B partnerships with hospitality tech providers, marketing platforms, and investment facilitation services.

Growth Opportunities Revenue is in the low to mid millions with a relatively small employee base, suggesting openness to scalable solutions, cost-effective tech upgrades, and value-driven services that can deliver measurable impact without large organizational change.

Digital & Analytics Current tech stack includes iCIMS, Drupal, CloudFlare, Google Analytics, and Piwik PRO Core, signaling receptiveness to digital marketing, content management, website security, and analytics partnerships that can enhance visitor engagement and data insights.

Engagement Potential Recent high-profile engagements at ITB Berlin, AviaDev Africa, HATAB, and stakeholder sessions indicate active networking and collaboration with operators, media, and investors—ideal entry points for sponsorship deals, event partnerships, and investment-themed campaigns.

Risk & Oversight There are reports of a ghost employee scheme concern and governance scrutiny, which creates a need for trusted, transparent vendors and compliance-focused solutions (finance, HR, governance) to mitigate risk and support due diligence for any third-party programs.

Similar companies to Botswana Tourism Organisation

Botswana Tourism Organisation Tech Stack

Botswana Tourism Organisation uses 8 technology products and services including iCIMS, Drupal, CloudFlareJS, and more. Explore Botswana Tourism Organisation's tech stack below.

  • Applicant Tracking Systems
  • Content Management System
  • CloudFlareJS
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Mapbox.js
    Maps
  • Office Suites
  • Google Analytics
    Web Analytics
  • Web Analytics

Media & News

Botswana Tourism Organisation's Email Address Formats

Botswana Tourism Organisation uses at least 1 email format:
Botswana Tourism Organisation Email FormatsExamplePercentage
FLast@botswanatourism.co.bwJDoe@botswanatourism.co.bw
100%

Frequently Asked Questions

What is Botswana Tourism Organisation's official website and social media links?

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Botswana Tourism Organisation's official website is botswanatourism.co.bw and has social profiles on LinkedIn.

How much revenue does Botswana Tourism Organisation generate?

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As of October 2026, Botswana Tourism Organisation's annual revenue is estimated to be $1M - $10M.

What is Botswana Tourism Organisation's SIC code and NAICS code?

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Botswana Tourism Organisation's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Botswana Tourism Organisation have currently?

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As of October 2026, Botswana Tourism Organisation has approximately 130 employees across 3 continents, including Africa, Europe and Asia. Key team members include Executive Personal Assistant To The Chief Executive Officer: P. P. N., Executive Manager - Procurement Oversight: O. N. and Communications Manager: K. S. Explore Botswana Tourism Organisation's employee directory with LeadIQ.

What industry does Botswana Tourism Organisation belong to?

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Botswana Tourism Organisation operates in the Travel Arrangements industry.

What technology does Botswana Tourism Organisation use?

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Botswana Tourism Organisation's tech stack includes iCIMS, Drupal, CloudFlareJS, Underscore.js, Mapbox.js, Office 365, Google Analytics and Piwik PRO Core.

What is Botswana Tourism Organisation's email format?

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Botswana Tourism Organisation's email format typically follows the pattern of FLast@botswanatourism.co.bw. Find more Botswana Tourism Organisation email formats with LeadIQ.
Botswana Tourism Organisation logo

Botswana Tourism Organisation

Travel ArrangementsBotswana51-200 Employees

The Botswana Tourism Organisation, abbreviated BTO, is a government-parastatal established by an Act of Parliament in 2003 to market the Botswana tourist product, grade and classify tourist accommodations, and promote investment in the sector. It was created to take marketing functions from the Department of Tourism and operate as an independent institution within the government framework. Headed by chief executive officer Ms Myra Sekgororoane, the organization maintains a leadership team responsible for marketing, business development, quality assurance, finance, human resources, projects administration, and corporate legal affairs, with offices in Botswana at Plot 50676, Fairgrounds Office Park, Block B.

Its work focuses on engaging tourists and travel trade partners, accommodation providers, investors, and other stakeholders across Botswana's tourism ecosystem. Recent activity includes participation in ITB Berlin 2026, where Botswana Night, held with partners including Hotel 430 and Wilderness, brought together investors and media to discuss opportunities in the sector. The organization has pursued collaborations to improve access and development of air travel to Botswana, such as a 2024 memorandum of understanding with the Civil Aviation Authority of Botswana and other partners to launch the Botswana Air Access initiative.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5615 - Travel Arrangement and Reservation Services
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Botswana Tourism Organisation's revenue is estimated to be in the range of $1M - $10M

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