Insights

Growing International Presence Recent participation in prominent travel industry events such as ITB Berlin and WTM Africa demonstrates Botswana Tourism Organisation's active engagement in global marketing efforts, offering opportunities for partners in technology, marketing solutions, and travel services to collaborate and enhance international visibility.

Focus on Quality and Value The organization's emphasis on delivering maximum economic value per visitor suggests potential for offering premium travel experiences, tailored tours, or investment in high-end accommodations and services that align with their strategic sector calibration.

Government and Stakeholder Partnerships Collaborations with entities like Civil Aviation Authority and Hospitality associations indicate a receptive environment for integrated travel and tourism solutions, including streamlined booking systems, logistics, or visitor management technologies.

Digital and Tech Stack Utilization of advanced web technologies such as PHP, Mapbox JS, and Chart.js shows an openness to digital solutions, providing opportunities for innovative marketing tools, data analytics, or interactive platforms to engage tourists and stakeholders.

Financial and Leadership Outlook With revenue in the 1-10 million dollar range and active leadership, there is a potential market for scalable financial solutions, tourism management software, or consultancy services that support growth and transparency within their operational framework.

Similar companies to Botswana Tourism Organisation

Botswana Tourism Organisation Tech Stack

Botswana Tourism Organisation uses 8 technology products and services including Chart.js, Underscore.js, OWL Carousel, and more. Explore Botswana Tourism Organisation's tech stack below.

  • Chart.js
    Javascript Graphics
  • Underscore.js
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Mapbox.js
    Maps
  • PHP
    Programming Languages
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

Botswana Tourism Organisation's Email Address Formats

Botswana Tourism Organisation uses at least 1 format(s):
Botswana Tourism Organisation Email FormatsExamplePercentage
FLast@botswanatourism.co.bwJDoe@botswanatourism.co.bw
100%

Frequently Asked Questions

Where is Botswana Tourism Organisation's headquarters located?

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Botswana Tourism Organisation's main headquarters is located at Botswana. The company has employees across 3 continents, including AfricaEuropeAsia.

What is Botswana Tourism Organisation's official website and social media links?

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Botswana Tourism Organisation's official website is botswanatourism.co.bw and has social profiles on LinkedIn.

What is Botswana Tourism Organisation's SIC code NAICS code?

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Botswana Tourism Organisation's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Botswana Tourism Organisation have currently?

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As of April 2026, Botswana Tourism Organisation has approximately 131 employees across 3 continents, including AfricaEuropeAsia. Key team members include Executive Manager - Procurement Oversight: O. N.Communications Manager: K. S.Team Lead - Administration: S. K.. Explore Botswana Tourism Organisation's employee directory with LeadIQ.

What industry does Botswana Tourism Organisation belong to?

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Botswana Tourism Organisation operates in the Travel Arrangements industry.

What technology does Botswana Tourism Organisation use?

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Botswana Tourism Organisation's tech stack includes Chart.jsUnderscore.jsOWL CarouselMapbox.jsPHPreCAPTCHAGoogle AnalyticsApache.

What is Botswana Tourism Organisation's email format?

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Botswana Tourism Organisation's email format typically follows the pattern of FLast@botswanatourism.co.bw. Find more Botswana Tourism Organisation email formats with LeadIQ.

Botswana Tourism Organisation

Travel ArrangementsBotswana51-200 Employees

The Botswana Tourism Organisation, abbreviated BTO, is a government-parastatal established by an Act of Parliament in 2003 to market the Botswana tourist product, grade and classify tourist accommodations, and promote investment in the sector. It was created to take marketing functions from the Department of Tourism and operate as an independent institution within the government framework. Headed by chief executive officer Ms Myra Sekgororoane, the organization maintains a leadership team responsible for marketing, business development, quality assurance, finance, human resources, projects administration, and corporate legal affairs, with offices in Botswana at Plot 50676, Fairgrounds Office Park, Block B.

Its work focuses on engaging tourists and travel trade partners, accommodation providers, investors, and other stakeholders across Botswana's tourism ecosystem. Recent activity includes participation in ITB Berlin 2026, where Botswana Night, held with partners including Hotel 430 and Wilderness, brought together investors and media to discuss opportunities in the sector. The organization has pursued collaborations to improve access and development of air travel to Botswana, such as a 2024 memorandum of understanding with the Civil Aviation Authority of Botswana and other partners to launch the Botswana Air Access initiative.

Section iconCompany Overview

Headquarters
Botswana
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5615 - Travel Arrangement and Reservation Services
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Botswana Tourism Organisation's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Botswana Tourism Organisation's revenue is estimated to be in the range of $1M$10M

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