Regional Expansion With 24 properties across Brazil, Paraguay, and Argentina and a history of growth, Bourbon Hotels & Resorts presents sales opportunities in cross-border partnerships, regional supplier programs, and targeted regional marketing collaborations to accelerate guest acquisition and loyalty.

Gastronomy & Events The combination of high-quality gastronomy and one of the largest event infrastructures in Brazilian hospitality suggests upsell paths in banquet services, catering partnerships, corporate events, and integrated F&B packages for large-scale conferences and weddings.

Private Experiences Exclusive MSP Estúdios partnerships with Monica’s Gang themed suites and leisure areas offer a potential for branded experiential packages, merchandise licensing opportunities, and co-branded marketing collaborations to attract families and entertainment-seeking guests.

Sustainability & Social The Bourbon Institute for Social and Environmental Responsibility indicates a commitment to sustainability and community impact, presenting opportunities to offer CSR-aligned sponsorships, green initiatives for RFPs, and sustainability reporting services to appeal to enterprise clients.

Tech & CRM A tech stack including Salesforce, ActiveCampaign, and analytics tools signals readiness for data-driven sales motions, enabling targeted account-based marketing, loyalty program enhancements, and personalized corporate travel solutions.