Broad Product Range Capitalizing on Bourlier’s long-standing leadership in outdoor living, position outreach to upsell complementary products such as patio furniture, lighting, and heaters to existing customers who already trust the brand’s quality and service.

Gold Service Advantage Leverage the value proposition of assembly, delivery, and a year of service after purchase to offer premium maintenance plans, extended warranties, and bundled accessory packages to increase average order value.

Local Brand Trust Use local presence and three-generation legacy to target adjacent Royal Oak communities with neighborhood-specific promos and showroom events to drive foot traffic and cross-sell higher-ticket items like gas logs and outdoor living kits.

Omni-Channel Potential Enhance cross-channel sales by highlighting seamless online inventory from Shopify and Magento, promoting virtual consultations via LiveChat, and enabling frictionless checkout options (Apple Pay, PayPal, Venmo) to capture online and mobile shoppers.

Mid-Mized Growth With revenue in the low-to-mid millions and a lean team, target scalable, high-margin add-ons and service-based products, expand regional marketing to grow revenue while maintaining high service standards and customer loyalty.