Video Platform Growth Boycom recently launched its myCatapulTVe IP Video Solution in February 2026, signaling a shift toward managed video services. This creates opportunities to upsell OTT, content delivery networks, device support, and advertising and analytics solutions, leveraging Adara's IP video capabilities. Consider offering end to end OTT platform services, integration with customer premises equipment, and expanded regional marketing services to attract more rural customers.

Rural Modernization A Calix partnership and rural Southeast Missouri footprint point to modernization and faster broadband across Butler, Wayne, Carter, and Ripley counties. Sales opportunities include fiber and PON equipment refresh, managed network services, and maintenance contracts, as well as bundles combining network gear with the IP video platform for integrated services.

Diversified Services With a small to midsize revenue and 11 to 50 employees, Boycom could benefit from diversified services such as managed cloud hosting, cybersecurity, WAN monitoring, and WiFi as a service. The existing hosting stack including Liquid Web and Apache can be extended to provide value added services to small businesses and regional enterprises, creating a recurring revenue stream.

Strategic Partnerships Existing strategic partnerships with Calix and Adara position Boycom to participate in co marketing, channel, and referral opportunities. A formal partner program could unlock cross sell of network infrastructure, IP video, and advertising tech to similar rural operators, expanding geographic reach beyond Missouri.

Talent Enablement The use of HR technology such as iCIMS suggests ongoing recruitment and growth. Provide services to scale recruitment and onboarding, training, and employee engagement to support expansion into new services and markets, reducing time to market for new offerings.