Undercarriage Expertise Boyd & Sons Machinery specializes in high-quality undercarriage parts for mining and construction, presenting an opportunity to upsell genuine components and reduce downtime for customers using alternative brands.

Proven OEM Alignment The company emphasizes sourcing from authentic undercarriage manufacturers used by most OEMs, which can be positioned to customers as offering the lowest cost per hour through durable, reliable parts.

Experience Advantage With over 200 years of combined team experience in selling and servicing undercarriage parts, there is a strong credibility angle for securing repeat business and cross-selling maintenance services.

Regional Focus Based in Indiana with a mid-market footprint (11-50 employees) and revenue in the low millions, target nearby mining and construction fleets seeking downtime reduction and reliable parts without premium freight delays.

Growth Opportunities Leverage digital presence and partnerships with large marketplaces to expand reach, promote genuine parts, and capture accounts from competitors listed in the industry landscape.