Insights

Market Leadership Rock & Dirt is a prominent player in the construction equipment online marketplace, offering extensive listings across machinery, trucks, and parts, which presents numerous opportunities for partnerships or targeted advertising campaigns to reach construction industry professionals.

Technological Innovation The company leverages advanced analytics and web technology such as Google Analytics Enhanced eCommerce, Vue.js, and HubSpot, indicating a strong digital presence that can be further capitalized on through customized marketing solutions or data-driven advertising services.

Recent Expansions With recent product launches like the EW200E MH and Load Assist capabilities, as well as investment in manufacturing facilities, Rock & Dirt is expanding its product portfolio and operational capacity, opening avenues for collaboration in equipment development or co-marketing opportunities.

Financial Opportunity The company's revenue range of up to $25 million suggests a growing business with significant room for scale; engaging with them through premium advertising, lead-generation services, or technology integrations could unlock mutually beneficial growth.

Industry Partnerships As one of the largest resource hubs for construction equipment, Rock & Dirt's extensive user base and public auction data position it as an ideal partner for SaaS solutions, analytics services, or content sponsorships targeting construction and equipment market stakeholders.

Rock & Dirt Tech Stack

Rock & Dirt uses 8 technology products and services including Optimizely, Google AdSense, Google Analytics Enhanced eCommerce, and more. Explore Rock & Dirt's tech stack below.

  • Optimizely
    A/B Testing
  • Google AdSense
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • Snowplow
    Analytics
  • MySQL
    Database
  • Vue.js
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • Facebook
    Widgets

Rock & Dirt's Email Address Formats

Rock & Dirt uses at least 1 format(s):
Rock & Dirt Email FormatsExamplePercentage
FLast@rockanddirt.comJDoe@rockanddirt.com
44%
First@rockanddirt.comJohn@rockanddirt.com
6%
FLast@rockanddirt.comJDoe@rockanddirt.com
44%
First@rockanddirt.comJohn@rockanddirt.com
6%

Frequently Asked Questions

What is Rock & Dirt's phone number?

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You can contact Rock & Dirt's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rock & Dirt's official website and social media links?

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Rock & Dirt's official website is rockanddirt.com and has social profiles on LinkedIn.

How much revenue does Rock & Dirt generate?

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As of January 2026, Rock & Dirt's annual revenue is estimated to be $13M.

What is Rock & Dirt's SIC code NAICS code?

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Rock & Dirt's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Rock & Dirt have currently?

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As of January 2026, Rock & Dirt has approximately 20 employees across 2 continents, including North AmericaEurope. Key team members include National Director Of Sales: C. L.Territory Manager: J. M.Department Manager: A. T.. Explore Rock & Dirt's employee directory with LeadIQ.

What industry does Rock & Dirt belong to?

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Rock & Dirt operates in the Advertising Services industry.

What technology does Rock & Dirt use?

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Rock & Dirt's tech stack includes OptimizelyGoogle AdSenseGoogle Analytics Enhanced eCommerceSnowplowMySQLVue.jsHubSpotFacebook.

What is Rock & Dirt's email format?

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Rock & Dirt's email format typically follows the pattern of FLast@rockanddirt.com. Find more Rock & Dirt email formats with LeadIQ.

Rock & Dirt

Advertising ServicesVirginia, United States11-50 Employees

RockAndDirt.com is one of the largest web resources for construction equipment, trucks, trailers, cranes, auctions, parts and attachments with thousands of listings in each section. We also provide pricing and auction information available to the public. 

Whether you are buying or selling, Rock & Dirt is your one stop shop!

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Rock & Dirt's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Rock & Dirt's revenue is estimated to be in the range of $10M$25M

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