Established Market Presence With a founding year of 1927 and seven Midwest locations, Boyer Trucks has built a strong regional footprint, providing opportunities to target local fleet operators and expand service agreements within its established market.

Diverse Inventory Offering a large inventory of new and used trucks from trusted brands like Freightliner, Western Star, Ford, and Isuzu presents opportunities for upselling and cross-selling parts, maintenance, and customization services to existing and new customers.

Growth Potential Generating revenue between 50 to 100 million dollars indicates a substantial customer base and significant sales volume, ideal for expanding penetration in fleet management solutions and value-added services across the trucking industry.

Digital Marketing Leverage Utilizing platforms such as Google Ads, Facebook Pixel, and Tealium enables targeted digital campaigns, offering prospects tailored marketing messages for truck sales, parts, and service offerings to increase conversion rates.

Industry Leadership As an industry leader with extensive experience and the largest dealer parts distribution center in the sector, Boyer Trucks is well-positioned to leverage its reputation for quality and service to upsell maintenance contracts and parts for existing fleet customers.