Pan-European scale Target B2B eyewear retailers and optician chains across Europe given MPG’s pan-European footprint, 2500+ group employees, and established presence in AT, DE, B, NL, F, CZ, DK, CH to expand distribution of lenses, frames, and sunglasses.

Legacy trust Leverage MPG’s 75+ year heritage in ophthalmic design and manufacturing to position premium eyewear solutions to customers seeking stability, quality, and long-term supplier relationships.

Integrated tech Highlight the use of SAP ERP and Oracle Fusion to support scalable order management and customization capabilities for large optical retailers, enabling efficient procurement and inventory collaboration.

Mid-market entry With revenue in the lower multi-million range and a lean segment focus, pursue mid-market retailers and regional opticians looking for cost-effective, high-quality eyewear solutions with reliable supply.

Growth partnerships Position MPG as a full-service partner from design to distribution, offering value through manufacturing excellence, design capability, and European distribution to potential OEMs, private-labels, or large retail groups seeking integrated supply.