Insights

Luxury positioning Emerging luxury accessories brand with Italian materials and craftsmanship, expanding through distinct, gender-blurring designs—ideal for partnerships that target premium retailers or limited-edition collaborations.

Expansion potential Operations anchored in Milan and Bangkok with a New York origin, suggesting fit for cross-border pop-ups, wholesale expansion in Europe and Asia, and wholesale partnerships with boutique luxury houses.

Digital commerce focus Active tech stack including Shopify, Klaviyo, Amplitude, and PayPal indicates strong e-commerce capabilities; opportunity to upsell via targeted email campaigns, site personalization, and analytics-driven marketing partnerships.

Growth profile Revenue in the mid-range for boutique luxury; with a relatively lean team, there may be capacity for scalable collaborations, co-branding, or limited-run product capsules to boost exclusivity.

Recent momentum New Index collection launched in 2023 to support creatives, signaling openness to collaboration and design-forward partnerships with fashion, art, or lifestyle brands to expand reach.

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BOYY Tech Stack

BOYY uses 8 technology products and services including Amplitude, Hotjar, Shopify, and more. Explore BOYY's tech stack below.

Amplitude
Analytics
Hotjar
Analytics
Shopify
E-commerce
Google Workspace
Email
Klaviyo
Marketing Automation
Apple Pay
Payment Processing
PayPal
Payment Processing
Adobe Creative Suite
Visualisation Software

Media & News

Boyy Co. launches Index collection.
BOYY, the brainchild of husband and wife duo Wannasiri Kongman and Jesse Dorsey, just released its new Index collection, designed to support a new generation of creatives and further the design vision of its founders.
Sep 25, 2023 | ca.movies.yahoo.com

BOYY's Email Address Formats

BOYY uses at least 5 email formats:

BOYY Email Formats	Example	Percentage
First@boyybag.com	John@boyybag.com	56%
First.L@boyybag.com	John.D@boyybag.com	36%
First.Last@boyybag.com	John.Doe@boyybag.com	8%
First@boyy.com	John@boyy.com	80%
First.L@boyy.com	John.D@boyy.com	20%

Frequently Asked Questions

What is BOYY's official website and social media links?

BOYY's official website is boyy.com and has social profiles on LinkedIn.

How much revenue does BOYY generate?

As of October 2026, BOYY's annual revenue is estimated to be $25M - $50M.

What is BOYY's NAICS code?

BOYY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BOYY have currently?

As of October 2026, BOYY has approximately 63 employees across 3 continents, including Asia, Europe and North America. Key team members include Head Of Retail Strategy And Commercial Development: F. P., Managing Director - Italy: P. L. and Owner: J. D. Explore BOYY's employee directory with LeadIQ.

What industry does BOYY belong to?

BOYY operates in the Retail Apparel and Fashion industry.

What technology does BOYY use?

BOYY's tech stack includes Amplitude, Hotjar, Shopify, Google Workspace, Klaviyo, Apple Pay, PayPal and Adobe Creative Suite.

What is BOYY's email format?

BOYY's email format typically follows the pattern of First@boyybag.com. Find more BOYY email formats with LeadIQ.

When was BOYY founded?

BOYY was founded in 2006.

BOYY

Q: What is BOYY's official website and social media links?

BOYY's official website is boyy.com. BOYY has social profiles on LinkedIn.

Q: How much revenue does BOYY generate?

BOYY's annual revenue is estimated to be $25M - $50M.

Q: How many employees does BOYY have currently?

BOYY has approximately 63 employees.

Q: What industry does BOYY belong to?

BOYY operates in the Retail Apparel and Fashion industry.

Q: What technology does BOYY use?

BOYY's tech stack includes React, Cart Functionality, Microsoft, Microsoft Office, Instagram.

Q: What is BOYY's NAICS code?

BOYY's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionLombardy, Italy51-200 Employees

BOYY is a private luxury accessories brand with operations anchored in Milan and Bangkok, reflecting its cross-regional roots. Founded in 2006 in New York City by Jesse Dorsey and Wannasiri Kongman, the label is recognized for a design language that blends playful detail with refined craftsmanship. It uses high-quality Italian materials to craft pieces that aim to feel both inventive and timeless within the luxury fashion landscape. Based in Milan, Lombardy, Italy, the company maintains offices in Milan and Bangkok and employs a mid-sized workforce. In September 2023, BOYY launched the Index collection to support a new generation of creatives and extend its design vision.