Insights

Luxury and Quality Focus BOYY’s commitment to high-quality materials and superior craftsmanship presents opportunities to collaborate with premium suppliers and luxury retail distributors seeking to enhance their product offerings.

Innovative Collections The recent launch of the Index collection demonstrates BOYY’s emphasis on supporting new generations of creatives, opening avenues for partnerships with emerging designers and innovative retail channels.

International Presence With offices in Milan and Bangkok and a distinctive global aesthetic, BOYY offers potential for expansion into international markets, especially in regions appreciating luxury streetwear and gender-blurring design.

Digital and Tech Savvy Utilizing platforms like Shopify and tools such as Google Tag Manager and BugSnag indicates a strong digital backbone, allowing for targeted e-commerce growth strategies and enhanced online customer experiences.

Comparable Market Position BOYY's revenue range positions it among other luxury and contemporary brands, suggesting opportunities to target high-end retailers, department stores, and online marketplaces that serve similarly positioned brands.

BOYY Tech Stack

BOYY uses 8 technology products and services including BugSnag, Adobe Photoshop, Shopify, and more. Explore BOYY's tech stack below.

  • BugSnag
    Analytics
  • Adobe Photoshop
    Cad & Graphics
  • Shopify
    E-commerce
  • UPS
    Logistics
  • Atome
    Payment Processing
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

BOYY's Email Address Formats

BOYY uses at least 2 format(s):
BOYY Email FormatsExamplePercentage
First@boyybag.comJohn@boyybag.com
54%
First.L@boyybag.comJohn.D@boyybag.com
38%
First.Last@boyybag.comJohn.Doe@boyybag.com
8%
First@boyy.comJohn@boyy.com
75%
First.L@boyy.comJohn.D@boyy.com
25%

Frequently Asked Questions

Where is BOYY's headquarters located?

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BOYY's main headquarters is located at 8 Viaduct San Vittore Milan, Lombardy 20123 Italy. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is BOYY's official website and social media links?

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BOYY's official website is boyy.com and has social profiles on LinkedIn.

What is BOYY's NAICS code?

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BOYY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BOYY have currently?

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As of February 2026, BOYY has approximately 68 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Ceo/Designer: J. D.Head Of Marketing And Public Relations: N. H.Head Of Retail, Eu & Sea: F. P.. Explore BOYY's employee directory with LeadIQ.

What industry does BOYY belong to?

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BOYY operates in the Retail Apparel and Fashion industry.

What technology does BOYY use?

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BOYY's tech stack includes BugSnagAdobe PhotoshopShopifyUPSAtomeGoogle Tag ManagerBootstrapX-Content-Type-Options.

What is BOYY's email format?

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BOYY's email format typically follows the pattern of First@boyybag.com. Find more BOYY email formats with LeadIQ.

When was BOYY founded?

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BOYY was founded in 2006.

BOYY

Retail Apparel and FashionLombardy, Italy51-200 Employees

Founded in New York City by partners Jesse Dorsey and Wannasiri Kongman, BOYY is a luxury accessories brand based between Bangkok and Milan. Since its inception in 2006, BOYY (a play on Kongman’s nickname “boy” and a distinctive “YY” to symbolize the collaboration of the two designers behind the brand) has garnered international recognition for its distinctly individualistic, gender-blurring approach and worldly sensibility. Merging playful, inspired designs with superior craftsmanship and high-quality materials sourced from Italy, BOYY’s bold and unwavering sense of identity sets it apart from its contemporaries. Each collection presents fresh variations on a distinctive stylistic through-line, reimagining luxury in a way that is at once inventive and timeless.

BOYY is privately held, with offices in Milan and Bangkok.

Section iconCompany Overview

Headquarters
8 Viaduct San Vittore Milan, Lombardy 20123 Italy
Website
boyy.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    BOYY's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    BOYY's revenue is estimated to be in the range of $10M$25M

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