Insights

Luxury Market Growth Linjer's focus on fine jewelry and their rapid expansion at 100% annual growth indicates a strong market demand for premium accessories, highlighting opportunities to upsell or cross-sell related luxury products to existing customers.

Sustainable Offerings With the launch of their Eco-Luxe collection, Linjer is tapping into the increasing consumer preference for eco-conscious and sustainable luxury items, suggesting potential for partnerships or product collaborations centered around sustainability.

Brand Visibility Featured in Vogue and InStyle and worn by prominent celebrities, Linjer has substantial brand recognition within the luxury fashion space, providing a platform for targeted marketing campaigns and influencer collaborations aimed at affluent shoppers.

Product Expansion Recent successful launches of bags such as the Sofia and Sling Bag, alongside their core jewelry offerings, present opportunities to expand into complementary accessory categories, increasing average order value and cross-category sales.

Digital Savvy Audience Utilizing a range of digital tools like Google Analytics and Apple Pay, Linjer's tech-forward approach allows for precise targeting and personalized marketing strategies to reach high-net-worth individuals and trend-conscious consumers effectively.

Linjer Tech Stack

Linjer uses 8 technology products and services including Optimizely, Google AdSense, Adobe Illustrator, and more. Explore Linjer's tech stack below.

  • Optimizely
    A/B Testing
  • Google AdSense
    Advertising
  • Adobe Illustrator
    Cad & Graphics
  • Slick
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • Google
    Search Engines
  • Google Analytics
    Web Analytics
  • BiteSpeed
    Web Platform Extensions

Linjer's Email Address Formats

Linjer uses at least 1 format(s):
Linjer Email FormatsExamplePercentage
First@linjer.coJohn@linjer.co
78%
Last@linjer.coDoe@linjer.co
11%
FirstLast@linjer.coJohnDoe@linjer.co
5%
FLast@linjer.coJDoe@linjer.co
6%

Frequently Asked Questions

Where is Linjer's headquarters located?

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Linjer's main headquarters is located at Sheung Wan, Hong Kong Island Hong Kong. The company has employees across 4 continents, including AsiaEuropeNorth America.

What is Linjer's official website and social media links?

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Linjer's official website is linjer.co and has social profiles on LinkedIn.

What is Linjer's SIC code NAICS code?

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Linjer's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Linjer have currently?

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As of February 2026, Linjer has approximately 36 employees across 4 continents, including AsiaEuropeNorth America. Key team members include Head Of Community: N. W.Head Of Customer Service E-Commerce: N. M.Co-Founder And Ceo - We're Hiring!: J. C.. Explore Linjer's employee directory with LeadIQ.

What industry does Linjer belong to?

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Linjer operates in the Retail Luxury Goods and Jewelry industry.

What technology does Linjer use?

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Linjer's tech stack includes OptimizelyGoogle AdSenseAdobe IllustratorSlickApple PayGoogleGoogle AnalyticsBiteSpeed.

What is Linjer's email format?

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Linjer's email format typically follows the pattern of First@linjer.co. Find more Linjer email formats with LeadIQ.

When was Linjer founded?

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Linjer was founded in 2014.

Linjer

Retail Luxury Goods and JewelryHong Kong Island, Hong Kong11-50 Employees

[[ WE ARE HIRING!! ]]

As seen in Vogue and InStyle and worn by Gigi Hadid, Hailey Bieber, Brie Larson and more…

Linjer was created in 2014 by Jennifer Chong and Roman Khan, who started the brand out of their living room with $20,000 USD in savings. They’ve grown the brand to 8 figures (USD) in revenue without raising outside funding and along the way using their earnings to buy other direct-to-consumer (DTC) brands and start Peak21, a private equity group in the DTC space. Their portfolio’s annual revenue exceeds $200 million USD and includes Raycon and Nutrition Kitchen, among others. 

Linjer – now focused on selling fine jewelry – is growing 100% every year, and we are looking for high-talent individuals to join our energetic and multicultural team.

Team members at Linjer and sister brands bring experience from their former roles at Lazada (Rocket Internet), McKinsey, Oliver Wyman, Block (formerly Square) and JP Morgan. Founders Roman (HKUST graduate) and Jenn (Dartmouth graduate) are known internationally for being leaders in modern consumer brand-building; Jenn was named to the Forbes 30 Under 30 List and Roman is regularly invited to speaking engagements at the most prestigious e-commerce conferences worldwide. 

What unites the Linjer Team is our common mission – making beautiful jewelry at fair prices –  and an appreciation for our company’s cultural values of meritocracy, humility and agility.

Interested and ready to make an impact? Apply today via our career page (www.linjer.co/careers)! We'd love to hear from you.

Section iconCompany Overview

Headquarters
Sheung Wan, Hong Kong Island Hong Kong
Website
linjer.co
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1B$10B

    Linjer's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Linjer's revenue is estimated to be in the range of $1B$10B

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