Insights

Luxury Market Focus Linjer operates within the high-end retail jewelry sector and has garnered recognition from fashion media such as Vogue and InStyle. This positioning indicates a strong presence among affluent consumers seeking well-crafted, fashionable jewelry, offering opportunities for premium product collaborations and exclusive collections.

Sustainable Product Expansion With the recent launch of the Eco-Luxe collection, Linjer is emphasizing eco-conscious and sustainable jewelry offerings. Partnering with eco-friendly material suppliers or promoting sustainable luxury could appeal to environmentally conscious consumers and expand their market share.

Rapid Growth & Scaling The company reports a 100% annual growth rate and a revenue range in the billions USD, suggesting a highly scalable brand with a proven track record of expanding its product lines and reach. Opportunities exist for introducing complementary luxury accessories or expanding into new geographic markets to accelerate growth.

Digital-First Strategy Linjer’s utilization of advanced tech tools like Google Analytics, Apple Pay, and Optimizely indicates a strong digital marketing and e-commerce presence. Enhancing digital advertising partnerships or offering innovative online experiences could further boost sales and customer engagement.

Collaborations & Cross-Promotions Given the brand’s recognition among fashionable celebrities and its positioning in the luxury space, there is potential for exclusive collaborations with high-profile influencers, designers, or lifestyle brands to elevate brand visibility and attract new customer segments within the luxury market.

Linjer Tech Stack

Linjer uses 8 technology products and services including Optimizely, Google AdSense, Adobe Illustrator, and more. Explore Linjer's tech stack below.

  • Optimizely
    A/B Testing
  • Google AdSense
    Advertising
  • Adobe Illustrator
    Cad & Graphics
  • Slick
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • Google
    Search Engines
  • Google Analytics
    Web Analytics
  • BiteSpeed
    Web Platform Extensions

Linjer's Email Address Formats

Linjer uses at least 1 format(s):
Linjer Email FormatsExamplePercentage
First@linjer.coJohn@linjer.co
78%
Last@linjer.coDoe@linjer.co
11%
FirstLast@linjer.coJohnDoe@linjer.co
5%
FLast@linjer.coJDoe@linjer.co
6%

Frequently Asked Questions

Where is Linjer's headquarters located?

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Linjer's main headquarters is located at Sheung Wan, Hong Kong Island Hong Kong. The company has employees across 4 continents, including AsiaEuropeNorth America.

What is Linjer's official website and social media links?

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Linjer's official website is linjer.co and has social profiles on LinkedIn.

What is Linjer's SIC code NAICS code?

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Linjer's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Linjer have currently?

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As of April 2026, Linjer has approximately 36 employees across 4 continents, including AsiaEuropeNorth America. Key team members include Head Of Community: N. W.Head Of Customer Service E-Commerce: N. M.Co-Founder And Ceo - We're Hiring!: J. C.. Explore Linjer's employee directory with LeadIQ.

What industry does Linjer belong to?

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Linjer operates in the Retail Luxury Goods and Jewelry industry.

What technology does Linjer use?

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Linjer's tech stack includes OptimizelyGoogle AdSenseAdobe IllustratorSlickApple PayGoogleGoogle AnalyticsBiteSpeed.

What is Linjer's email format?

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Linjer's email format typically follows the pattern of First@linjer.co. Find more Linjer email formats with LeadIQ.

When was Linjer founded?

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Linjer was founded in 2014.

Linjer

Retail Luxury Goods and JewelryHong Kong Island, Hong Kong11-50 Employees

[[ WE ARE HIRING!! ]]

As seen in Vogue and InStyle and worn by Gigi Hadid, Hailey Bieber, Brie Larson and more…

Linjer was created in 2014 by Jennifer Chong and Roman Khan, who started the brand out of their living room with $20,000 USD in savings. They’ve grown the brand to 8 figures (USD) in revenue without raising outside funding and along the way using their earnings to buy other direct-to-consumer (DTC) brands and start Peak21, a private equity group in the DTC space. Their portfolio’s annual revenue exceeds $200 million USD and includes Raycon and Nutrition Kitchen, among others. 

Linjer – now focused on selling fine jewelry – is growing 100% every year, and we are looking for high-talent individuals to join our energetic and multicultural team.

Team members at Linjer and sister brands bring experience from their former roles at Lazada (Rocket Internet), McKinsey, Oliver Wyman, Block (formerly Square) and JP Morgan. Founders Roman (HKUST graduate) and Jenn (Dartmouth graduate) are known internationally for being leaders in modern consumer brand-building; Jenn was named to the Forbes 30 Under 30 List and Roman is regularly invited to speaking engagements at the most prestigious e-commerce conferences worldwide. 

What unites the Linjer Team is our common mission – making beautiful jewelry at fair prices –  and an appreciation for our company’s cultural values of meritocracy, humility and agility.

Interested and ready to make an impact? Apply today via our career page (www.linjer.co/careers)! We'd love to hear from you.

Section iconCompany Overview

Headquarters
Sheung Wan, Hong Kong Island Hong Kong
Website
linjer.co
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1B$10B

    Linjer's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Linjer's revenue is estimated to be in the range of $1B$10B

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