Linjer
Retail Luxury Goods and JewelryHong Kong Island, Hong Kong11-50 Employees
Linjer is a Hong Kong-based retailer in the retail luxury goods and jewelry industry. It was founded in 2014 by Jennifer Chong and Roman Khan, who started the brand in their living room with $20,000 in savings and later expanded into a direct-to-consumer model. The company focuses on selling fine jewelry from its base in Sheung Wan on Hong Kong Island and employs 11 to 50 people. Team members have experience at Lazada, McKinsey, Oliver Wyman, Block (formerly Square), and JP Morgan, and the founders are recognized for modern consumer brand-building; the company emphasizes meritocracy, humility, and agility. The founders also formed Peak21, a private equity group focused on the DTC space, and their portfolio reportedly generates over $200 million in annual revenue and includes brands such as Raycon and Nutrition Kitchen.
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