Insights

Luxury Brand Authenticity Linjer has established itself as a recognized luxury jewelry brand with features in Vogue and InStyle, and celebrity endorsements, indicating strong brand credibility that appeals to discerning customers interested in premium products.

Sustainable Initiatives The launch of the Eco-Luxe collection highlights Linjer's commitment to eco-conscious materials and sustainable fashion, opening opportunities for collaborations with eco-friendly suppliers and environmentally conscious consumers.

Rapid Growth Potential With the company experiencing a 100% annual growth rate and expanding into fine jewelry, there is significant market demand and scalability potential for new product lines and international expansion efforts.

Digital Engagement Tools Linjer's use of advanced tech stack including social media advertising and live chat tools suggests they prioritize omnichannel marketing and customer engagement, which can be leveraged for targeted sales campaigns.

Market Differentiation Operating in a competitive segment with close peers like The Row and Cuyana, Linjer's focus on fairness in pricing and modern design provides a compelling value proposition that can attract mid-market luxury buyers seeking quality at accessible prices.

Linjer Tech Stack

Linjer uses 8 technology products and services including Optimizely, Google AdSense, Adobe Illustrator, and more. Explore Linjer's tech stack below.

  • Optimizely
    A/B Testing
  • Google AdSense
    Advertising
  • Adobe Illustrator
    Cad & Graphics
  • Slick
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • Google
    Search Engines
  • Google Analytics
    Web Analytics
  • BiteSpeed
    Web Platform Extensions

Linjer's Email Address Formats

Linjer uses at least 1 format(s):
Linjer Email FormatsExamplePercentage
First@linjer.coJohn@linjer.co
78%
Last@linjer.coDoe@linjer.co
11%
FirstLast@linjer.coJohnDoe@linjer.co
5%
FLast@linjer.coJDoe@linjer.co
6%

Frequently Asked Questions

Where is Linjer's headquarters located?

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Linjer's main headquarters is located at Sheung Wan, Hong Kong, HK. The company has employees across 4 continents, including AsiaEuropeOceania.

What is Linjer's official website and social media links?

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Linjer's official website is linjer.co and has social profiles on LinkedIn.

What is Linjer's NAICS code?

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Linjer's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Linjer have currently?

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As of October 2025, Linjer has approximately 33 employees across 4 continents, including AsiaEuropeOceania. Key team members include Head Of Community: N. W.Head Of Customer Service E-Commerce: N. M.Co-Founder And Ceo - We're Hiring!: J. C.. Explore Linjer's employee directory with LeadIQ.

What industry does Linjer belong to?

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Linjer operates in the Retail Luxury Goods and Jewelry industry.

What technology does Linjer use?

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Linjer's tech stack includes OptimizelyGoogle AdSenseAdobe IllustratorSlickApple PayGoogleGoogle AnalyticsBiteSpeed.

What is Linjer's email format?

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Linjer's email format typically follows the pattern of First@linjer.co. Find more Linjer email formats with LeadIQ.

When was Linjer founded?

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Linjer was founded in 2014.
Linjer

Linjer

Retail Luxury Goods and JewelryHong Kong11-50 Employees

[[ WE ARE HIRING!! ]]

As seen in Vogue and InStyle and worn by Gigi Hadid, Hailey Bieber, Brie Larson and more…

Linjer was created in 2014 by Jennifer Chong and Roman Khan, who started the brand out of their living room with $20,000 USD in savings. They’ve grown the brand to 8 figures (USD) in revenue without raising outside funding and along the way using their earnings to buy other direct-to-consumer (DTC) brands and start Peak21, a private equity group in the DTC space. Their portfolio’s annual revenue exceeds $200 million USD and includes Raycon and Nutrition Kitchen, among others. 

Linjer – now focused on selling fine jewelry – is growing 100% every year, and we are looking for high-talent individuals to join our energetic and multicultural team.

Team members at Linjer and sister brands bring experience from their former roles at Lazada (Rocket Internet), McKinsey, Oliver Wyman, Block (formerly Square) and JP Morgan. Founders Roman (HKUST graduate) and Jenn (Dartmouth graduate) are known internationally for being leaders in modern consumer brand-building; Jenn was named to the Forbes 30 Under 30 List and Roman is regularly invited to speaking engagements at the most prestigious e-commerce conferences worldwide. 

What unites the Linjer Team is our common mission – making beautiful jewelry at fair prices –  and an appreciation for our company’s cultural values of meritocracy, humility and agility.

Interested and ready to make an impact? Apply today via our career page (www.linjer.co/careers)! We'd love to hear from you.

Section iconCompany Overview

Headquarters
Sheung Wan, Hong Kong, HK
Website
linjer.co
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $250M$500M

    Linjer's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Linjer's revenue is estimated to be in the range of $250M$500M

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