Insights

Luxury DTC Growth Linjer is a fast-growing direct-to-consumer luxury jewelry brand with 8-figure revenue and a track record of 100% annual growth. This indicates a scalable customer acquisition model and potential for cross-sell partnerships with premium platforms, lifestyle brands, or retailers seeking high-value jewelry offerings.

Eco-Luxe Trend The Eco-Luxe collection signals a sustainability focus that can open opportunities with eco-conscious retailers, certifications bodies, and impact-driven campaigns. Potential sales angle includes partnerships for co-branded sustainable jewelry lines or popularizing sustainable materials in new markets.

Celebrity Endorsement Worn by high-profile figures and featured in Vogue and InStyle, Linjer has strong influencer credibility. This could translate into affiliate programs, ambassador collaborations, or exclusive capsule releases with fashion houses and premium media publishers.

Scale Enablement Founders’ background in building DTC brands and the private equity platform Peak21 suggests readiness for strategic investments, wholesale expansion, and enabler partnerships with logistics, CRM, and tech providers to support international growth and portfolio synergies.

Talent & Experience A multicultural, experienced team with backgrounds in Lazada, McKinsey, JPMorgan, and other big names indicates potential for B2B partnerships around premium customer acquisition, tailored luxury retail solutions, and advisory services for other luxury DTC brands seeking scale.

Linjer Tech Stack

Linjer uses 8 technology products and services including Optimizely, Prebid, Adobe Illustrator, and more. Explore Linjer's tech stack below.

  • Optimizely
    A/B Testing
  • Prebid
    Advertising
  • Adobe Illustrator
    Cad & Graphics
  • Modernizr
    Javascript Libraries
  • PayPal
    Payment Processing
  • Google
    Search Engines
  • LangShop
    Web Platform Extensions
  • BiteSpeed
    Web Platform Extensions

Linjer's Email Address Formats

Linjer uses at least 1 format(s):
Linjer Email FormatsExamplePercentage
First@linjer.coJohn@linjer.co
78%
Last@linjer.coDoe@linjer.co
11%
FirstLast@linjer.coJohnDoe@linjer.co
5%
FLast@linjer.coJDoe@linjer.co
6%

Frequently Asked Questions

What is Linjer's official website and social media links?

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Linjer's official website is linjer.co and has social profiles on LinkedIn.

What is Linjer's SIC code NAICS code?

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Linjer's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Linjer have currently?

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As of July 2026, Linjer has approximately 35 employees across 4 continents, including AsiaEuropeNorth America. Key team members include Head Of Community: N. W.Head Of Customer Service E-Commerce: N. M.Co-Founder And Ceo - We're Hiring!: J. C.. Explore Linjer's employee directory with LeadIQ.

What industry does Linjer belong to?

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Linjer operates in the Retail Luxury Goods and Jewelry industry.

What technology does Linjer use?

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Linjer's tech stack includes OptimizelyPrebidAdobe IllustratorModernizrPayPalGoogleLangShopBiteSpeed.

What is Linjer's email format?

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Linjer's email format typically follows the pattern of First@linjer.co. Find more Linjer email formats with LeadIQ.

When was Linjer founded?

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Linjer was founded in 2014.
Linjer logo

Linjer

Retail Luxury Goods and JewelryHong Kong Island, Hong Kong11-50 Employees

Linjer is a Hong Kong-based retailer in the retail luxury goods and jewelry industry. It was founded in 2014 by Jennifer Chong and Roman Khan, who started the brand in their living room with $20,000 in savings and later expanded into a direct-to-consumer model. The company focuses on selling fine jewelry from its base in Sheung Wan on Hong Kong Island and employs 11 to 50 people. Team members have experience at Lazada, McKinsey, Oliver Wyman, Block (formerly Square), and JP Morgan, and the founders are recognized for modern consumer brand-building; the company emphasizes meritocracy, humility, and agility. The founders also formed Peak21, a private equity group focused on the DTC space, and their portfolio reportedly generates over $200 million in annual revenue and includes brands such as Raycon and Nutrition Kitchen.

Section iconCompany Overview

Website
linjer.co
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1B$10B

    Linjer's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Linjer's revenue is estimated to be in the range of $1B$10B

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