Digital Service Expansion BPJS Kesehatan has been actively expanding its digital services, launching features like the JKN Mobile app, Face Recognition technology, health monitoring tool BUGAR, and Chat Assistant JKN. These initiatives suggest a focus on enhancing customer experience and accessibility through technology.

Geographical Expansion The recent launch of the Patient Referral Program in Southwest Papua highlights BPJS Kesehatan's interest in expanding its services to underserved regions. This presents a sales opportunity to target areas where healthcare coverage and technology adoption may be growing.

Tech Innovation Recognition Being awarded at the 2023 Asian Technology Excellence Awards for its technological innovations positions BPJS Kesehatan as a leader in the industry. This recognition can be leveraged in sales pitches to demonstrate credibility and advanced solutions to potential clients.

Employee Health & Wellness Solutions With a focus on health services for Indonesian people, BPJS Kesehatan's offerings could align well with companies looking to enhance employee benefits and wellness programs. Positioning their insurance program as a comprehensive solution may attract corporate clients seeking to prioritize employee health.

Sustainability and Social Impact As a social health insurance administration body, BPJS Kesehatan is fundamentally rooted in promoting public health and social welfare. Companies with a strong commitment to social impact and sustainability goals may find alignment in partnering with BPJS Kesehatan for mutual value-driven initiatives.