Partnership Expansion B&R recently partnered with Nilpeter and launched the Filtec Omnivision 700 All Surface Empty Bottle Inspector. This signals a focus on advancing technologies and offering innovative solutions in the automation sector, presenting an opportunity for cross-selling and collaboration with Nilpeter clients.
Digital Transformation With the launch of the B&R Community digital platform and the introduction of the Compact-S PLC, B&R is actively engaging in digital transformation within its industry. This shift towards digital solutions opens avenues for selling complementary services, software, and training programs to enhance customer automation processes.
Acquisition Advantages Following ABB's acquisition of B&R, there are opportunities to leverage ABB's extensive network and resources to strengthen market presence. Sales professionals can explore cross-selling opportunities, especially in regions where ABB has a strong foothold, to expand B&R's customer base.
Sustainability Initiatives The move by B&R to make its printed circuit board plant in Eggelsberg independent of natural gas by utilizing industrial heat pumps highlights a commitment to sustainability. This environmentally conscious approach presents a unique selling point for B&R, appealing to eco-friendly clients and industries.
Innovative Solutions Showcase By introducing an IP69K-rated version of its intelligent track system and the innovative Filtec Omnivision 700, B&R demonstrates a focus on cutting-edge products. Sales representatives can capitalize on these technological advancements to showcase B&R's capabilities and secure sales by catering to specific industry needs.