B&R Sports Email Format

Sporting Goods ManufacturingMichigan, United States11-50 Employees

B&R Sports operates as a mid-sized hockey equipment retailer in the sporting goods sector, based in Shelby, Michigan. The company runs ten physical stores along with an online shop and a dedicated center for custom team gear, positioning it as the largest independent hockey equipment retailer in the United States. It stocks merchandise from major brands such as Bauer, CCM, and Warrior, while prioritizing customer service and product knowledge to help players select appropriate equipment. The services portfolio includes skate repair, profiling and sharpening, and a shaft-and-blade repair system that typically takes about a week and carries a 30-day repair guarantee. It also serves teams with apparel, custom jerseys, embroidery, varsity jackets, and a sanitizing system that can deodorize and extend the life of gear in roughly 16 minutes, reducing bacteria by up to 97%.

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