Strategic Partnerships Leverage B&R Sports growing footprint as the largest independent hockey retailer with 10 stores and an online shop to pursue co-branded events, pro shop partnerships, and team-based purchasing programs at Suburban Ice Macomb and Suburban Ice Rochester.

Team Gear Expansion Explore opportunities for custom jerseys, warm-ups, embroidery and silk screening services to deepen team partnerships, especially with local youth and varsity programs in the hockey market.

Repair & Sanitation Upsell Promote bundled service packages including SRS shaft/blade repair, skate sharpening, and Sani-Sport sanitizing to drive recurring service revenue and equipment lifecycle value for amateur and junior players.

Online Experience Enhance online sales through targeted content and promotions for first-time buyers and team shoppers, leveraging Shopify and product reviews to convert inquiries into repeat purchases and attract more league sponsorships.

New Market Penetration Capitalize on recent retail partnerships and expansion potential by offering retailer-specific promotions, pro shop events, and demo days to attract local clubs, schools and recreational leagues seeking gear and service bundles.