Insights

Strategic Partn Target expand partnerships with local hockey facilities and youth programs leveraging B&R Sports as the official pro shop and supplier for team gear, apparel, and custom jerseys to drive more foot traffic and online orders.

Team Gear Expansion Promote customized team solutions including jerseys, warm-ups, embroidery, and SRS repair packages to youth clubs, high schools, and college teams to increase bulk orders and recurring revenue.

Sanitization Advantage Highlight Sani-Sport equipment sanitizing system as a differentiator for teams and leagues prioritizing hygiene and gear longevity, offering bundled gear maintenance plans to lock in repeat service revenue.

Digital Commerce Growth Leverage Shopify, Klaviyo, and HubSpot to run targeted campaigns for online shoppers,Upsell high-margin accessories (sharpening, blades, pads) and drive repeat purchases through post-purchase and loyalty programs.

Event & Retail Synergy Capitalize on the large in-store experience with 10 locations by offering in-store events, skate sharpening demos, and pro shop partnerships at rinks to convert foot traffic into online and offline sales.

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B&R Sports Tech Stack

B&R Sports uses 8 technology products and services including Amazon Web Services, Shopify, Microsoft 365, and more. Explore B&R Sports's tech stack below.

Amazon Web Services
Cloud Hosting
Shopify
E-commerce
Microsoft 365
Email
HubSpot
Marketing Automation
Klaviyo
Marketing Automation
Apple Pay
Payment Processing
Piwik
System Analytics & Monitoring
Piwik PRO Core
Web Analytics

Media & News

Suburban Ice Macomb partners with Brsport.
FARMINGTON HILLS, Mich. - Suburban Sports Group (SSG) announced today its new partnership with B&R Sports, the largest independent hockey retailer, as the official pro shop provider at Suburban Ice Macomb and Suburban Ice Rochester, starting August 2023.
Jul 09, 2023 | www.suburbanicemacomb.com

B&R Sports's Email Address Formats

B&R Sports uses at least 2 email formats:

B&R Sports Email Formats	Example	Percentage
FLast@brsport.com	JDoe@brsport.com	95%
F.Last@brsport.com	J.Doe@brsport.com	5%

Frequently Asked Questions

What is B&R Sports's phone number?

You can contact B&R Sports's main corporate office by phone at

+1-248-689-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is B&R Sports's official website and social media links?

B&R Sports's official website is brsport.com and has social profiles on LinkedIn.

How much revenue does B&R Sports generate?

As of October 2026, B&R Sports's annual revenue is estimated to be $1M - $10M.

What is B&R Sports's NAICS code?

B&R Sports's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does B&R Sports have currently?

As of October 2026, B&R Sports has approximately 50 employees across 3 continents, including North America, Africa and Europe. Key team members include Owner: C. R., Owner: R. R. and Director: R. F. Explore B&R Sports's employee directory with LeadIQ.

What industry does B&R Sports belong to?

B&R Sports operates in the Sporting Goods Manufacturing industry.

What technology does B&R Sports use?

B&R Sports's tech stack includes Amazon Web Services, Shopify, Microsoft 365, HubSpot, Klaviyo, Apple Pay, Piwik and Piwik PRO Core.

What is B&R Sports's email format?

B&R Sports's email format typically follows the pattern of FLast@brsport.com. Find more B&R Sports email formats with LeadIQ.

When was B&R Sports founded?

B&R Sports was founded in 1984.

B&R Sports

Q: What is B&R Sports's official website and social media links?

B&R Sports's official website is brsport.com. B&R Sports has social profiles on LinkedIn.

Q: How many employees does B&R Sports have currently?

B&R Sports has approximately 50 employees.

Q: What technology does B&R Sports use?

B&R Sports's tech stack includes Amazon ALB, Ruby, JSON-LD, SweetAlert, Google Fonts API.

Q: What is B&R Sports's NAICS code?

B&R Sports's NAICS code is 33992 (Sporting and Athletic Goods Manufacturing).

Sporting Goods ManufacturingMichigan, United States11-50 Employees

B&R Sports operates as a mid-sized hockey equipment retailer in the sporting goods sector, based in Shelby, Michigan. The company runs ten physical stores along with an online shop and a dedicated center for custom team gear, positioning it as the largest independent hockey equipment retailer in the United States. It stocks merchandise from major brands such as Bauer, CCM, and Warrior, while prioritizing customer service and product knowledge to help players select appropriate equipment. The services portfolio includes skate repair, profiling and sharpening, and a shaft-and-blade repair system that typically takes about a week and carries a 30-day repair guarantee. It also serves teams with apparel, custom jerseys, embroidery, varsity jackets, and a sanitizing system that can deodorize and extend the life of gear in roughly 16 minutes, reducing bacteria by up to 97%.