Brack.Alltron

WholesaleAargau, Switzerland501-1000 Employees

Brack.Alltron, based in Mägenwil in the canton of Aargau, operates as a Swiss wholesale group focused on importing, distributing, and selling hardware and software alongside consumer electronics, household goods, and sports and leisure items. The business runs under several brands—Alltron, Brack, Brack Business, DayDeal and Jamei—and includes a logistics subsidiary, Brack.Alltron Logistik, in Willisau to support end-to-end operations. It emphasizes a robust logistics capability, offering next-day delivery for orders placed by 7pm and free shipping on orders above CHF 50.

With a catalog of more than 250,000 items in stock, the company covers IT hardware and software, office essentials, multimedia, and a broad mix of household, garden, and leisure products. Founded in 1994 as a one-person operation, Brack.Alltron has grown into a substantial Swiss enterprise that serves business customers through Brack Business with dedicated account management and provides services such as repairs, warranty handling, data recovery, and SSD upgrades. In May 2026, Brack.Alltron announced a partnership with Nomagic to introduce Vision-Language-Action systems into its live warehouse operations, reflecting ongoing efforts to modernize its logistics.

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