Insights

Large Customer Base With over 12.2 million customers, OTTO has a vast and loyal customer network, presenting numerous opportunities for targeted growth, upselling, and cross-selling of complementary products and services.

Diverse Product Portfolio Offering more than 18 million items from over 34,000 brands, OTTO's extensive product range creates potential for partnerships with suppliers and brands seeking to expand their online presence.

Technological Investment OTTO's focus on investing in new technologies such as cloud computing, e-commerce platforms, and data-driven solutions indicates openness to innovative solutions that can enhance operational efficiency and customer experience.

Sustainability Focus The company's emphasis on sustainability and diversity offers avenues for eco-friendly logistics, sustainable product lines, and corporate social responsibility collaborations, aligning with consumer demand for ethical brands.

Workplace Flexibility OTTO’s hybrid work culture and emphasis on employee well-being point to potential opportunities in HR tech, remote collaboration tools, and employee engagement solutions to support their evolving workplace model.

OTTO Tech Stack

OTTO uses 8 technology products and services including Google Cloud Pub/Sub, Shopware, SAP S/4HANA, and more. Explore OTTO's tech stack below.

  • Google Cloud Pub/Sub
    Communication And Collaboration
  • Shopware
    E-commerce
  • SAP S/4HANA
    Enterprise Resource Planning
  • Selenium
    Frameworks And Libraries
  • Atlassian Jira Service Desk
    IT Service Management
  • JSON-LD
    Javascript Frameworks
  • Yammer
    Team Collaboration
  • Vaadin
    Web Frameworks

Media & News

OTTO's Email Address Formats

OTTO uses at least 1 format(s):
OTTO Email FormatsExamplePercentage
First.Last@otto.deJohn.Doe@otto.de
97%
Last.First@otto.deDoe.John@otto.de
2%
First@otto.deJohn@otto.de
1%

Frequently Asked Questions

Where is OTTO's headquarters located?

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OTTO's main headquarters is located at Werner-Otto-Straße 1 – 7 Hamburg, Hamburg 22179 DE. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is OTTO's phone number?

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You can contact OTTO's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is OTTO's stock symbol?

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OTTO is a publicly traded company; the company's stock symbol is EPAY.

What is OTTO's official website and social media links?

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OTTO's official website is otto.de and has social profiles on LinkedIn.

What is OTTO's NAICS code?

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OTTO's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does OTTO have currently?

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As of October 2025, OTTO has approximately 5K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: B. X.Chief Executive Officer: M. L.Chief Tech Transformation Officer: F. F.. Explore OTTO's employee directory with LeadIQ.

What industry does OTTO belong to?

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OTTO operates in the Technology, Information and Internet industry.

What technology does OTTO use?

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OTTO's tech stack includes Google Cloud Pub/SubShopwareSAP S/4HANASeleniumAtlassian Jira Service DeskJSON-LDYammerVaadin.

What is OTTO's email format?

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OTTO's email format typically follows the pattern of First.Last@otto.de. Find more OTTO email formats with LeadIQ.

When was OTTO founded?

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OTTO was founded in 1949.
OTTO

OTTO

Technology, Information and InternetHamburg, Germany5001-10000 Employees

OTTO is the largest german online shop and one of the largest employers in Hamburg. For over 75 years, we have been constantly evolving to offer our customers the best shopping experience possible.
 
Our channel is all about jobs, career tips, and insights into our working world. We also keep you up to date on topics that matter to us—such as tech, diversity, and sustainability.
 
What makes OTTO special? With over 18 million items from more than 34,000 brands, over 12.2 million customers, and over 6,200 partners, OTTO is the largest german online shop. With courage, passion, and openness to change, we invest in new technologies. Always at the center: our customers and the positive shopping experience in the app and on otto.de.
 
How do we work at OTTO? With around 6,000 employees, we are one of Hamburg's largest employers. New Work is part of our work culture. We work hybrid, i.e., both on our campus in Bramfeld and remotely from home or another mobile location, depending on the job and task.
 
Work-life balance is important to us at OTTO. To this end, we offer various benefits such as flexitime, workation, sabbaticals, and part-time work – even in all management positions. You can find all this here on LinkedIn or on Instagram https://www.instagram.com/otto_inside/
 
You can find more information about tech on our tech blog: https://otto.de/techblog
 
If you have any questions about our job postings or your application, please contact the relevant person in OTTO's recruitment department. You can contact them directly here: otto.me/2nfQU8d
 
Legal notice: https://www.otto.de/unternehmen/de/impressum/

Section iconCompany Overview

Headquarters
Werner-Otto-Straße 1 – 7 Hamburg, Hamburg 22179 DE
Phone number
Website
otto.de
Stock Symbol
EPAY
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
1949
Employees
5001-10000

Section iconFunding & Financials

  • $10B

    OTTO's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    OTTO's revenue is estimated to be in the range of $10B

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