Local Market Opportunity Capitalize on the Greenville Upstate market with hyper local digital campaigns and inventory marketing to attract Acura shoppers, leveraging the dealership's local footprint and mid market scale.

Digital Marketing Optimization Leverage existing Facebook Pixel data to power a CRM driven lead nurture, retargeting, and dynamic ads that drive showroom visits and service appointments.

Service Growth Boost service department profitability with proactive maintenance campaigns, recalls, and OEM parts upsell using automated communications to convert service inquiries into booked appointments.

Multi Brand Synergy Explore inventory and brand cross selling opportunities within a multi brand footprint, potentially Infiniti and Acura, to maximize average order value through financing, warranties, and certified pre owned programs.

Tech Modernization Modernize the tech stack with CRM integration, automated analytics, and marketing optimization tools to improve lead capture, attribution, and ROI visibility for management and sales teams.