Extensive Product Range Brake Performance offers the largest selection of brake products spanning from 1937 to 2015, indicating a rich catalog that caters to a wide variety of vehicles and customer preferences, providing significant cross-selling and upselling opportunities.

In-House Manufacturing With CNC machining capabilities and in-house production, the company guarantees high-quality, custom-designed brake rotors, which presents an opportunity to promote premium and performance-oriented brake solutions to customers seeking reliability and customization.

Strong Digital Presence Utilizing digital marketing tools such as Google Ads, analytics, and social media platforms like Facebook, Brake Performance actively engages online customers, making digital outreach a strategic avenue for targeted sales campaigns and lead generation.

Market Focus and Positioning Operating in the automotive aftermarket industry with a niche in performance braking, Brake Performance targets automotive enthusiasts and repair professionals seeking OEM-replacement parts, highlighting a target demographic for specialized marketing efforts.

Growing Revenue Potential With annual revenue estimated between $10 million and $25 million and a specialized product offering, there is substantial potential for expanding sales collaborations, especially by emphasizing quality, customization, and the company's long-standing expertise.