Market Presence Expansion Centric Parts has undergone multiple acquisition activities, including the 2020 acquisition by First Brands Group and the 2023 acquisition by Sundolitt Ltd. These strategic moves indicate ongoing growth and diversification, providing opportunities to introduce complementary aftermarket products or expand distribution channels through new partners.
Product Diversification With a broad catalog covering brake pads, rotors, calipers, and hydraulics for passenger and fleet vehicles, Centric Parts serves a wide customer base. Collaborating with the company could open avenues for upselling high-performance or specialized brake components suited for different vehicle segments or fleet applications.
Manufacturing Transition Following significant headcount reductions and the relocation of manufacturing operations from Carson to Texas, there may be opportunities to offer strategic supply chain solutions, manufacturing support, or technology upgrades to optimize production or reduce costs.
Digital Engagement Activation Centric Parts launched a mobile catalog app for both iOS and Android, demonstrating a focus on digital tools to facilitate customer engagement. Leveraging this digital footprint could help in delivering targeted marketing campaigns, tech-driven sales approaches, or data-driven customer insights.
Financial and Market Opportunity Operating within the $25M to $50M revenue range and serving a medium-sized workforce, Centric Parts presents a strong potential for tiered sales strategies—whether offering raw materials, manufacturing equipment, or aftermarket innovations—to support their growth and address emerging fleet or vehicle segment demands.