Licensing Push BAC is expanding into licensing under the leadership of Lindsay Martinez as SVP of licensing, with prior media partnerships and content-driven campaigns that demonstrate the capability to manage licensing programs. This creates opportunities to sell licensing strategy, deal sourcing, and co-brand campaigns to consumer brands seeking media-powered growth.

Turnkey Activation As a full-service agency covering strategy, creative development, deal acquisition, marketing and retail sell-in, BAC can be pitched as a turnkey partner for mid-market CPG brands seeking streamlined go-to-market campaigns and faster time-to-market.

Data Driven BAC's technology stack emphasizes measurement and analytics with tools like Google Tag Manager and Piwik PRO Core. This enables offering analytics, attribution modeling and performance dashboards to prove ROI and optimize campaigns for clients.

Launch Expertise Past experience launching consumer products such as new Skippy items demonstrates capability to manage product development, packaging and multi-channel marketing for line extensions, co-branded initiatives, or licensing-driven launches.

Boutique Advantage With a lean team, BAC offers nimble, personalized service and potential cost efficiencies, making it a compelling partner for mid-market brands and startups seeking flexible collaboration and rapid iteration.