Expanding Food & Beverage Licensing Recent high-profile client acquisitions such as Domino's Pizza, Calypso Lemonade, and The J.M. Smucker Co. indicate a strategic focus on food and beverage brands, presenting opportunities for partners in food, drink, and related merchandise sectors to leverage licensing and brand extension services.

Leadership Growth Opportunities The appointment of Tobey Roush as vice president and promotions within the licensing team highlight ongoing investments in leadership and strategic licensing expertise, suggesting potential for collaborations with senior-level decision makers seeking tailored licensing solutions.

Diverse Client Portfolio Brand Central’s roster includes major recognized brands across multiple categories, demonstrating the agency’s broad market reach and the possibility of cross-promotional licensing opportunities across food, pet, and lifestyle sectors with established global brands.

Strategic Market Focus With offices across the U.S. and a proven track record in licensing for well-known clients, there are opportunities to expand licensing programs into new regions or product categories, especially for brands looking to strengthen their footprint in food, beverage, and ancillary merchandise.

Tech-Enabled Solutions Utilizing a tech stack that includes MySQL, Google Tag Manager, and Adobe Fonts indicates a data-driven approach that can be leveraged to offer targeted, customized licensing campaigns and digital marketing strategies to prospective clients and brand partners.