Market leadership Brand Connections operates within the advertising services space as part of Advantage Solutions and has earned recognition on the Chief Marketer Top 200 Agencies list, signaling credibility and strong client trust which can be leveraged in outreach to CPG brands seeking reputable shopper marketing and retail activation partners.

Robust client potential With revenue in the multi-hundred million range and a focus on product sampling, demos and digital education tools, there is ample opportunity to upsell expanded in-store activation, digital commerce experiences, and data-driven ROI analytics to existing CPG clients.

Tech-enabled solutions The tech stack includes e-commerce platforms, content management systems, data privacy tools, and analytics suites, enabling scalable campaigns; sales prospects can be targeted with bundled tech-enabled services such as digital retail experiences and personalized shopper education.

Expansion and partnerships Recent partnerships and historical acquisitions suggest openness to collaboration and integration, presenting a pathway to propose joint go-to-market programs, co-branded activations, or platform integrations with SKUx and other retail tech partners.

Global reach within NA As part of a leading North American business solutions provider, Brand Connections has regional and industry credibility to approach national brands and retailers seeking shopper marketing scale, enabling sales motions targeting larger brands aiming to optimize experimentation, sampling, and education at scale.