Brand Metrics Employee Directory
Advertising ServicesVästra Götaland, Sweden11-50 Employees
Brand Metrics is an advertising services company based in Gothenburg, Västra Götaland, Sweden, offering a cookieless platform for continuous brand lift measurement across all devices. The solution helps publishers and advertisers track awareness, consideration, preference, and purchase intent, providing benchmarks to inform advertising decisions. Its GDPR-compliant approach relies on a scientific algorithm that delivers consistent, longitudinal insights drawn from over 40,000 brand lift measurements across 25 countries. The company serves publishers and advertisers seeking objective measurement of brand impact in a multi-device landscape, including connected TV, with a focus on privacy-conscious analytics. In June 2026, Brand Metrics announced Predictive+, described as the industry's first predictive brand lift solution for connected TV, marking an expansion of its product capabilities.
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