Predictive CTV Brand Metrics recently launched Predictive+ the industry’s first predictive brand lift solution for connected TV, signaling a strong upsell opportunity to advertisers and publishers investing in CTV. Leverage this traction to pitch expanded measurement capabilities and higher-fidelity insights to current clients and prospects seeking future-ready ad measurement.

SDK-free Advantage CES and early 2026 announcements highlight Brand Metrics SDK-free CTV measurement, reducing integration friction for publishers and broadcasters. Use this to target networks and OTT platforms with limited in-app SDK support, offering rapid deployment and lower technical barriers.

Global Benchmarks With over 40,000 brand lift measurements across 25 countries, Brand Metrics provides considerable benchmarking value. Approach multinational brands and agencies by proposing standardized cross-market insights to optimize global campaigns and ensure consistent measurement.

Awards Momentum Recognition as Best CTV Ad Tech Innovation at the 2025 VideoWeek European Video Awards and ongoing World Media Group partnerships suggest credibility and expansion momentum. Leverage these case studies and endorsements to open C-suite conversations about adopting Brand Metrics at scale.

GDPR Cookieless The GDPR-compliant, cookieless platform positions Brand Metrics well for privacy-first advertisers facing evolving data laws. Target privacy-conscious brands and agencies seeking compliant measurement solutions that maintain performance signals without third-party cookies.