Market Expansion Opportunities Brand Metrics has recently partnered with major players like Hearst UK, Esportal, and Avid Collective Pty, signaling potential avenues for market expansion by tapping into new industries such as publishing and gaming.

Focus on Connected TV (CTV) With the strategic hires and initiatives to develop CTV solutions, such as bringing on Alysha as VP of CTV & Enterprise sales and collaborating with Robby Kraai, Brand Metrics is well-positioned to leverage the fast-growing CTV market, offering innovative measurement products to cater to this segment.

Leadership Role in Brand Lift Measurement As a global leader in brand lift measurement technology, with over 25,000 brand lift measurements across 19 countries, Brand Metrics stands out as a trusted partner for publishers and advertisers seeking robust and scientifically backed solutions to measure the impact of their campaigns.

Successful Revenue Growth in North America Kristen Friesen's promotion to VP of Revenue for North America, coupled with her instrumental role in driving a 177% revenue increase and a 50% growth in US publisher partners, showcases Brand Metrics' success in the North American market and presents opportunities to capitalize on this momentum.

Technology Advantage & GDPR Compliance With a cutting-edge tech stack including Cloudflare, Microsoft Azure, and GDPR compliance, Brand Metrics offers a secure and innovative platform for continuous brand lift measurement that aligns with data privacy regulations, attracting potential clients who prioritize security and accuracy in advertising measurement.