Insights

Market Expansion Opportunities Brand Metrics has recently partnered with major players like Hearst UK, Esportal, and Avid Collective Pty, signaling potential avenues for market expansion by tapping into new industries such as publishing and gaming.

Focus on Connected TV (CTV) With the strategic hires and initiatives to develop CTV solutions, such as bringing on Alysha as VP of CTV & Enterprise sales and collaborating with Robby Kraai, Brand Metrics is well-positioned to leverage the fast-growing CTV market, offering innovative measurement products to cater to this segment.

Leadership Role in Brand Lift Measurement As a global leader in brand lift measurement technology, with over 25,000 brand lift measurements across 19 countries, Brand Metrics stands out as a trusted partner for publishers and advertisers seeking robust and scientifically backed solutions to measure the impact of their campaigns.

Successful Revenue Growth in North America Kristen Friesen's promotion to VP of Revenue for North America, coupled with her instrumental role in driving a 177% revenue increase and a 50% growth in US publisher partners, showcases Brand Metrics' success in the North American market and presents opportunities to capitalize on this momentum.

Technology Advantage & GDPR Compliance With a cutting-edge tech stack including Cloudflare, Microsoft Azure, and GDPR compliance, Brand Metrics offers a secure and innovative platform for continuous brand lift measurement that aligns with data privacy regulations, attracting potential clients who prioritize security and accuracy in advertising measurement.

Brand Metrics Tech Stack

Brand Metrics uses 8 technology products and services including Cloudflare, Open Graph, Font Awesome, and more. Explore Brand Metrics's tech stack below.

  • Cloudflare
    Content Management System
  • Open Graph
    Content Management System
  • Font Awesome
    Font Scripts
  • Google Font API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • HTTP/3
    Web & Portal Technology

Media & News

Brand Metrics's Email Address Formats

Brand Metrics uses at least 1 format(s):
Brand Metrics Email FormatsExamplePercentage
First@brandmetrics.comJohn@brandmetrics.com
42%
LastFirst@brandmetrics.comDoeJohn@brandmetrics.com
29%
First.Last@brandmetrics.comJohn.Doe@brandmetrics.com
16%
Last_First@brandmetrics.comDoe_John@brandmetrics.com
13%

Frequently Asked Questions

Where is Brand Metrics's headquarters located?

Minus sign iconPlus sign icon
Brand Metrics's main headquarters is located at Kyrkogatan 15 Inom Vallgraven, Västra Götaland County 41115 SE. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Brand Metrics's official website and social media links?

Minus sign iconPlus sign icon
Brand Metrics's official website is brandmetrics.com and has social profiles on LinkedIn.

How much revenue does Brand Metrics generate?

Minus sign iconPlus sign icon
As of November 2024, Brand Metrics's annual revenue reached $1.8M.

What is Brand Metrics's SIC code NAICS code?

Minus sign iconPlus sign icon
Brand Metrics's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Brand Metrics have currently?

Minus sign iconPlus sign icon
As of November 2024, Brand Metrics has approximately 31 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Marketing Officer: S. A.Chief Revenue Officer (cro): E. G.Chief Customer Officer: A. H.. Explore Brand Metrics's employee directory with LeadIQ.

What industry does Brand Metrics belong to?

Minus sign iconPlus sign icon
Brand Metrics operates in the Advertising Services industry.

What technology does Brand Metrics use?

Minus sign iconPlus sign icon
Brand Metrics's tech stack includes CloudflareOpen GraphFont AwesomeGoogle Font APIjQueryModernizrMicrosoft AzureHTTP/3.

What is Brand Metrics's email format?

Minus sign iconPlus sign icon
Brand Metrics's email format typically follows the pattern of . Find more Brand Metrics email formats with LeadIQ.

When was Brand Metrics founded?

Minus sign iconPlus sign icon
Brand Metrics was founded in 2018.
Brand Metrics

Brand Metrics

Advertising ServicesVästra Götaland County, Sweden11-50 Employees

Brand Metrics offers the only cookieless software solution designed for the continuous measurement of brand lift. It captures the campaign effects on brand awareness, brand consideration, preference and purchase intent – of any kind of advertising on any device. The platform is GDPR compliant, highly secure and built on a unique scientific algorithm that is more robust and valid over time than older methods. Our +25,000 brand lift measurements for publishers in 19 countries offers a solid benchmark database.

Section iconCompany Overview

Headquarters
Kyrkogatan 15 Inom Vallgraven, Västra Götaland County 41115 SE
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $10M

    Brand Metrics's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Brand Metrics's revenue is in the range of $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.